Booking (NASDAQ:BKNG) Director Robert Mylod, Jr. Sells 5,000 Shares of Stock

Booking Holdings Inc. (NASDAQ:BKNG) Director Robert Mylod, Jr. sold 5,000 shares of the firm’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $200.00, for a total value of $1,000,000.00. Following the completion of the transaction, the director owned 16,000 shares in the company, valued at approximately $3,200,000. This represents a 23.81% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Booking Stock Down 4.0%

Shares of BKNG stock opened at $193.24 on Friday. The firm has a market cap of $149.74 billion, a price-to-earnings ratio of 25.42, a PEG ratio of 1.27 and a beta of 1.07. Booking Holdings Inc. has a 12 month low of $150.14 and a 12 month high of $231.80. The stock has a 50-day moving average price of $175.07 and a 200 day moving average price of $177.35.

Booking (NASDAQ:BKNG) last released its earnings results on Tuesday, April 28th. The business services provider reported $1.14 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.08 by $0.06. The company had revenue of $5.53 billion for the quarter, compared to the consensus estimate of $5.52 billion. Booking had a net margin of 22.23% and a negative return on equity of 117.14%. During the same period in the prior year, the company posted $0.99 EPS. The company’s revenue was up 16.2% compared to the same quarter last year. Sell-side analysts predict that Booking Holdings Inc. will post 10.42 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Booking

Several institutional investors and hedge funds have recently made changes to their positions in BKNG. Benjamin Edwards Inc. grew its holdings in shares of Booking by 1.7% in the 2nd quarter. Benjamin Edwards Inc. now owns 121 shares of the business services provider’s stock valued at $700,000 after acquiring an additional 2 shares in the last quarter. ORG Partners LLC increased its position in shares of Booking by 8.7% during the 4th quarter. ORG Partners LLC now owns 25 shares of the business services provider’s stock worth $134,000 after purchasing an additional 2 shares during the last quarter. Beaumont Financial Advisors LLC raised its stake in shares of Booking by 4.0% during the 4th quarter. Beaumont Financial Advisors LLC now owns 52 shares of the business services provider’s stock worth $278,000 after purchasing an additional 2 shares in the last quarter. YANKCOM Partnership raised its stake in shares of Booking by 1.1% during the 4th quarter. YANKCOM Partnership now owns 192 shares of the business services provider’s stock worth $1,028,000 after purchasing an additional 2 shares in the last quarter. Finally, Carolina Wealth Advisors LLC boosted its holdings in shares of Booking by 0.7% in the 4th quarter. Carolina Wealth Advisors LLC now owns 297 shares of the business services provider’s stock valued at $1,591,000 after buying an additional 2 shares during the last quarter. Institutional investors and hedge funds own 92.42% of the company’s stock.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: UBS raised its price target for Booking Holdings from $249 to $266 and reiterated a “Buy” rating, implying substantial upside from recent levels. Benzinga analyst update
• Positive Sentiment: Booking’s latest reported quarter showed resilient fundamentals: earnings per share exceeded estimates, revenue reached $5.53 billion, and revenue increased 16.2% year over year. Investors may view this performance as a supportive baseline for the upcoming results.
• Neutral Sentiment: Booking is preparing to report second-quarter earnings for the period ended June 2026. Analysts are focused on room nights, gross bookings, revenue, adjusted EBITDA and free cash flow, while the market looks for evidence that the company’s Connected Trip and artificial-intelligence initiatives are translating into growth. Booking Holdings Q2 key metrics preview
• Neutral Sentiment: Director Robert J. Mylod Jr. sold 5,000 shares for approximately $1 million, while Director Vanessa Ames Wittman sold 1,125 shares for $216,000. Both transactions were conducted under pre-arranged Rule 10b5-1 plans, limiting their significance as signals about management’s current view of the stock. Robert Mylod SEC filing
• Negative Sentiment: Analysts expect slower second-quarter growth as geopolitical and travel disruptions weigh on demand. The earnings preview also suggests that gains from the Connected Trip and AI initiatives may not fully offset a more challenging operating environment. Booking Holdings Q2 earnings outlook
• Negative Sentiment: The upcoming earnings event creates near-term uncertainty because investors will be looking for a beat and constructive guidance after the recent share-price weakness. Any disappointment in bookings, margins or the outlook could increase volatility.

Analyst Ratings Changes

Several brokerages recently weighed in on BKNG. Royal Bank Of Canada cut their price objective on shares of Booking from $244.00 to $220.00 and set an “outperform” rating on the stock in a report on Wednesday, April 29th. Sanford C. Bernstein reiterated a “market perform” rating on shares of Booking in a research report on Thursday, June 11th. Weiss Ratings upgraded shares of Booking from a “hold (c)” rating to a “hold (c+)” rating in a research report on Friday, May 29th. Gordon Haskett increased their price target on Booking from $217.00 to $220.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Finally, HSBC decreased their price objective on Booking from $309.84 to $298.00 and set a “buy” rating for the company in a research note on Wednesday, April 29th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and nine have given a Hold rating to the company’s stock. According to MarketBeat, Booking presently has a consensus rating of “Moderate Buy” and a consensus target price of $227.23.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.