BMO Capital Markets Lowers ServiceNow (NYSE:NOW) Price Target to $175.00

ServiceNow (NYSE:NOW) had its price target lowered by stock analysts at BMO Capital Markets from $230.00 to $175.00 in a note issued to investors on Wednesday. The firm presently has an “outperform” rating on the information technology services provider’s stock. BMO Capital Markets’ price objective points to a potential upside of 39.64% from the stock’s previous close.

A number of other research firms also recently commented on NOW. Zacks Research downgraded ServiceNow from a “strong-buy” rating to a “hold” rating in a research note on Tuesday, November 11th. Stifel Nicolaus decreased their target price on ServiceNow from $230.00 to $200.00 and set a “buy” rating for the company in a research report on Friday, January 9th. BTIG Research reiterated a “buy” rating and issued a $200.00 price target on shares of ServiceNow in a report on Monday, December 22nd. Royal Bank Of Canada reissued an “outperform” rating and set a $195.00 price target (down from $240.00) on shares of ServiceNow in a research report on Monday, January 5th. Finally, TD Cowen decreased their price objective on shares of ServiceNow from $250.00 to $230.00 and set a “buy” rating for the company in a report on Friday, December 26th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, five have assigned a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, ServiceNow presently has a consensus rating of “Moderate Buy” and an average target price of $213.97.

ServiceNow Price Performance

Shares of NOW stock opened at $125.32 on Wednesday. The firm has a fifty day moving average of $156.00 and a two-hundred day moving average of $174.49. The firm has a market cap of $130.13 billion, a P/E ratio of 75.77, a P/E/G ratio of 2.19 and a beta of 0.98. ServiceNow has a 1-year low of $125.03 and a 1-year high of $239.62. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction dated Friday, November 14th. The shares were sold at an average price of $168.50, for a total transaction of $235,894.40. Following the completion of the transaction, the insider owned 25,270 shares in the company, valued at approximately $4,257,893.92. This represents a 5.25% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Paul Fipps sold 1,525 shares of the stock in a transaction dated Tuesday, November 18th. The stock was sold at an average price of $163.51, for a total transaction of $249,352.75. Following the completion of the sale, the insider directly owned 2,705 shares in the company, valued at approximately $442,294.55. This trade represents a 36.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 15,310 shares of company stock worth $2,533,585 over the last 90 days. Insiders own 0.34% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of the company. Kilter Group LLC bought a new position in ServiceNow in the 2nd quarter worth approximately $25,000. IAG Wealth Partners LLC boosted its position in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 18 shares during the period. Noble Wealth Management PBC grew its stake in shares of ServiceNow by 400.0% in the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 128 shares in the last quarter. Lodestone Wealth Management LLC bought a new position in shares of ServiceNow in the fourth quarter worth $26,000. Finally, Bogart Wealth LLC increased its holdings in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares during the period. Institutional investors own 87.18% of the company’s stock.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Signed a high‑profile three‑year pact with OpenAI to embed ChatGPT/GPT‑5.2–powered AI agents across its platform, which could materially boost automation, product differentiation and future revenue growth. ServiceNow inks deal with OpenAI to boost its AI software stack
• Positive Sentiment: Expanded its global Partner Program to accelerate AI agent innovation, aiming to speed partner-led deployments and commercialization of AI workflows — a catalyst for faster customer adoption. ServiceNow enhances global Partner Program to accelerate AI agent innovation
• Positive Sentiment: Analysts remain constructive: TD Cowen kept a Buy rating with a $200 price target and other notes highlight a strengthened pipeline and AI tailwinds — institutional support that can stabilize the stock if execution continues. ServiceNow: Strong Execution and AI Momentum Offset M&A Concerns, Creating Attractive Risk/Reward
• Neutral Sentiment: At Davos, ServiceNow emphasized that enterprises want trusted, deployable platforms over many point AI PoCs — a thematic tailwind but one that rewards execution more than headlines. Davos 2026: Tired of AI PoCs, enterprises want trusted platforms, not a thousand solutions: ServiceNow
• Neutral Sentiment: Coverage on R&D/strategy, such as exploring biometric security as an AI workflow moat, signals product innovation but is still speculative for near‑term revenue impact. Is ServiceNow (NOW) Turning Biometric Security Into Its Next AI Workflow Moat?
• Negative Sentiment: Coverage explains why the stock underperformed in 2025 despite positive developments: a stock split, platform updates and a pricey acquisition failed to lift investor sentiment, pointing to concerns about growth trajectory and deal economics. Why Stock-Split Stock ServiceNow Slumped in 2025
• Negative Sentiment: Commentary and market pieces highlight the recent multi‑week share decline and technical weakness, underscoring short‑term selling pressure that may keep the stock depressed until growth clarity returns. Here’s why the ServiceNow stock price is tanking

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.