BMO Capital Markets Lowers Netflix (NASDAQ:NFLX) Price Target to $135.00

Netflix (NASDAQ:NFLX) had its price target cut by stock analysts at BMO Capital Markets from $143.00 to $135.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The firm currently has an “outperform” rating on the Internet television network’s stock. BMO Capital Markets’ target price would suggest a potential upside of 54.71% from the company’s current price.

Other research analysts have also issued reports about the stock. Rosenblatt Securities restated a “neutral” rating and issued a $105.00 target price on shares of Netflix in a report on Friday, January 16th. Guggenheim decreased their price target on shares of Netflix from $145.00 to $130.00 and set a “buy” rating for the company in a research report on Wednesday. HSBC began coverage on shares of Netflix in a research note on Monday, January 12th. They set a “buy” rating and a $107.00 price target on the stock. Benchmark reiterated a “hold” rating on shares of Netflix in a research note on Tuesday, January 13th. Finally, Seaport Res Ptn raised Netflix from a “hold” rating to a “strong-buy” rating in a research report on Monday, October 6th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-one have given a Buy rating, fourteen have given a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $120.89.

Netflix Price Performance

Shares of NASDAQ NFLX opened at $87.26 on Wednesday. The stock’s 50-day simple moving average is $97.95 and its 200-day simple moving average is $112.22. The company has a debt-to-equity ratio of 0.56, a quick ratio of 1.33 and a current ratio of 1.33. The firm has a market capitalization of $369.75 billion, a PE ratio of 36.45 and a beta of 1.71. Netflix has a fifty-two week low of $82.11 and a fifty-two week high of $134.12.

Netflix (NASDAQ:NFLX) last released its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.55 by $0.01. Netflix had a return on equity of 41.86% and a net margin of 24.05%.The firm had revenue of $12.05 billion for the quarter, compared to analyst estimates of $11.97 billion. During the same quarter last year, the company posted $4.27 earnings per share. The business’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities research analysts forecast that Netflix will post 24.58 EPS for the current fiscal year.

Insider Buying and Selling at Netflix

In related news, Director Bradford L. Smith sold 31,790 shares of the firm’s stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $88.86, for a total value of $2,824,859.40. Following the transaction, the director directly owned 79,690 shares in the company, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this link. Also, insider Cletus R. Willems sold 2,380 shares of the firm’s stock in a transaction dated Thursday, November 6th. The shares were sold at an average price of $110.03, for a total value of $261,878.54. The SEC filing for this sale provides additional information. Insiders sold a total of 1,653,599 shares of company stock valued at $173,141,263 in the last 90 days. Corporate insiders own 1.37% of the company’s stock.

Hedge Funds Weigh In On Netflix

A number of hedge funds have recently made changes to their positions in the business. Nordea Investment Management AB increased its position in Netflix by 886.6% during the 4th quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock worth $902,798,000 after buying an additional 8,688,113 shares during the period. Norges Bank bought a new stake in shares of Netflix during the second quarter worth $7,929,645,000. Assenagon Asset Management S.A. increased its stake in shares of Netflix by 983.1% in the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock valued at $584,529,000 after buying an additional 5,658,740 shares during the period. Laurel Wealth Advisors LLC increased its holdings in Netflix by 128,553.9% in the second quarter. Laurel Wealth Advisors LLC now owns 4,881,129 shares of the Internet television network’s stock valued at $6,536,466,000 after purchasing an additional 4,877,335 shares during the period. Finally, Aberdeen Group plc increased its position in Netflix by 878.7% during the 4th quarter. Aberdeen Group plc now owns 3,243,837 shares of the Internet television network’s stock valued at $304,142,000 after purchasing an additional 2,912,392 shares during the period. Institutional investors and hedge funds own 80.93% of the company’s stock.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Q4 beat and subscriber milestone — Netflix reported Q4 revenue and EPS slightly ahead of Street estimates and said paid memberships topped ~325M, showing the core streaming business still growing. Reuters: Netflix beats revenue estimates
• Positive Sentiment: Advertising momentum — Management said ad revenue topped roughly $1.5B in 2025, highlighting a material and growing non‑subscription revenue stream that supports longer‑term monetization. Deadline: Ad revenue update
• Neutral Sentiment: Warner Bros. deal amended to all‑cash — Netflix converted its WBD offer to an all‑cash structure (same headline price), which could speed shareholder approval and remove stock‑contingent risk — but it concentrates cash needs on Netflix. Reuters: All‑cash WBD offer
• Neutral Sentiment: Analysts largely maintain buy/overweight views but trim targets — Several firms reiterated Buy ratings while lowering price targets, signaling confidence in fundamentals but acknowledging near‑term uncertainty from the WBD bid and margin pressure. TipRanks: Analyst notes
• Negative Sentiment: Disappointing near‑term guidance — Q1 EPS guidance came in below consensus, which triggered the after‑hours selloff despite the beat; investors are focused on short‑term profitability. Proactive: Guidance reaction
• Negative Sentiment: Share buyback paused to fund WBD bid — Netflix halted repurchases to preserve cash for the acquisition, removing a shareholder-friendly capital return and increasing perceived execution/cash risk. TalkMarkets: Buyback pause
• Negative Sentiment: Higher content spending and margin pressure — Netflix plans to raise program spending ~10% in 2026, which could compress near‑term margins even as it targets long‑term growth. Financial Post: Content spend
• Negative Sentiment: Insider selling and broader risk‑off — Recent insider share sales were disclosed and tech weakness/risk‑off sentiment amplified selling pressure around the earnings/guidance news. SEC: Insider sale filing

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.