Blue Fin Capital Inc. Reduces Holdings in Amazon.com, Inc. $AMZN

Blue Fin Capital Inc. reduced its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.1% during the fourth quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 121,902 shares of the e-commerce giant’s stock after selling 5,223 shares during the period. Amazon.com accounts for about 4.4% of Blue Fin Capital Inc.’s holdings, making the stock its 5th biggest position. Blue Fin Capital Inc.’s holdings in Amazon.com were worth $28,137,000 at the end of the most recent reporting period.

A number of other large investors also recently made changes to their positions in the company. Lifelong Wealth Advisors Inc. lifted its position in shares of Amazon.com by 2.4% during the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after purchasing an additional 41 shares in the last quarter. Marquette Asset Management LLC lifted its position in shares of Amazon.com by 5.1% during the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after purchasing an additional 43 shares in the last quarter. Western Financial Corp CA lifted its position in shares of Amazon.com by 1.5% during the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock valued at $710,000 after purchasing an additional 44 shares in the last quarter. Union Savings Bank lifted its position in shares of Amazon.com by 0.4% during the second quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after purchasing an additional 45 shares in the last quarter. Finally, Doheny Asset Management CA lifted its position in shares of Amazon.com by 0.3% during the second quarter. Doheny Asset Management CA now owns 17,821 shares of the e-commerce giant’s stock valued at $3,910,000 after purchasing an additional 45 shares in the last quarter. 72.20% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

AMZN has been the topic of a number of recent analyst reports. Telsey Advisory Group raised their price target on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research report on Thursday. TD Securities upgraded shares of Amazon.com to a “buy” rating in a report on Monday, April 13th. Maxim Group raised their price objective on shares of Amazon.com from $280.00 to $290.00 and gave the stock a “buy” rating in a report on Friday, February 6th. Pivotal Research restated a “buy” rating and set a $320.00 price objective (up from $300.00) on shares of Amazon.com in a report on Thursday. Finally, Wedbush decreased their price objective on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating for the company in a report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-five have given a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $308.55.

Amazon.com Price Performance

AMZN opened at $265.06 on Friday. The company has a market capitalization of $2.85 trillion, a price-to-earnings ratio of 31.71, a PEG ratio of 1.97 and a beta of 1.38. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The firm has a 50-day moving average price of $223.63 and a 200-day moving average price of $227.35. Amazon.com, Inc. has a twelve month low of $183.85 and a twelve month high of $273.88.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. The firm had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 20.87%. The company’s revenue was up 16.6% on a year-over-year basis. During the same quarter last year, the company earned $1.59 earnings per share. Equities analysts expect that Amazon.com, Inc. will post 7.7 EPS for the current year.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Q1 results beat expectations — revenue and EPS topped estimates, with AWS growth accelerating to its fastest clip in quarters, validating Amazon’s AI/cloud strategy and boosting profitability outlook. Amazon beats cloud growth estimates
• Positive Sentiment: OpenAI models added to AWS Bedrock (limited preview) — expands Bedrock’s appeal to enterprise AI customers and helps AWS compete on model distribution and scale. OpenAI models on AWS Bedrock
• Positive Sentiment: Amazon disclosed a large AI chip/backlog commitment (Trainium/Graviton traction and reported chip commitments), signaling a new high‑margin revenue stream beyond cloud services. AWS chip backlog report
• Positive Sentiment: Wall Street reacted with widespread price‑target raises and buy/overweight reiterations, lifting investor conviction and providing technical/analyst support for the rally. Analyst price target hikes
• Positive Sentiment: Major cloud deals and customer wins (including multi‑year agreements) underscore durable enterprise demand for AWS capacity. Amazon signs major AWS deal
• Neutral Sentiment: Options flow spiked (large buyer interest in calls), which increases short‑term upside gamma and trading volume but can amplify intraday moves without changing fundamentals.
• Neutral Sentiment: Marketplace policy changes (seller payment overhaul) and new seller AI tools could improve monetization but may strain seller relations — impact on revenue mix is uncertain. Seller payment overhaul
• Negative Sentiment: Heavy AI capex and guidance nuance spooked some investors — management signaled sizable capex and rising memory/chip costs, which can compress near‑term margins and prompt profit‑taking despite strong revenue. CapEx concerns after Q1
• Negative Sentiment: Regulatory risk in Europe — officials signaled moves to target cloud/AI under new Big Tech rules, adding potential compliance costs and business constraints. EU targets cloud and AI
• Negative Sentiment: Insider sale disclosed (director sold shares under a 10b5‑1 plan) — routine but watched by investors and sometimes cited in short‑term trading narratives. Director share sale filing

Insider Transactions at Amazon.com

In other news, Director Jonathan Rubinstein sold 3,849 shares of Amazon.com stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $260.00, for a total value of $1,000,740.00. Following the completion of the transaction, the director owned 78,654 shares in the company, valued at $20,450,040. This trade represents a 4.67% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of Amazon.com stock in a transaction dated Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the transaction, the senior vice president owned 41,190 shares of the company’s stock, valued at $8,461,661.70. The trade was a 20.54% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders have sold 128,035 shares of company stock valued at $28,827,479. 8.90% of the stock is currently owned by insiders.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.