Blue Apron Holdings (NYSE: APRN) and SunOpta (NASDAQ:STKL) are both small-cap non-cyclical consumer goods & services companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, dividends, valuation, analyst recommendations, institutional ownership, risk and profitability.

Valuation and Earnings

This table compares Blue Apron Holdings and SunOpta’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Blue Apron Holdings $795.41 million 0.11 -$54.88 million ($1.05) -2.85
SunOpta $1.35 billion 0.50 -$51.18 million ($0.69) -11.23

SunOpta has higher revenue and earnings than Blue Apron Holdings. SunOpta is trading at a lower price-to-earnings ratio than Blue Apron Holdings, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

92.5% of Blue Apron Holdings shares are held by institutional investors. Comparatively, 77.8% of SunOpta shares are held by institutional investors. 1.9% of SunOpta shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current recommendations for Blue Apron Holdings and SunOpta, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Apron Holdings 2 9 4 0 2.13
SunOpta 0 2 3 0 2.60

Blue Apron Holdings currently has a consensus price target of $7.12, suggesting a potential upside of 137.97%. SunOpta has a consensus price target of $8.50, suggesting a potential upside of 9.68%. Given Blue Apron Holdings’ higher possible upside, research analysts clearly believe Blue Apron Holdings is more favorable than SunOpta.


This table compares Blue Apron Holdings and SunOpta’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Apron Holdings -21.67% N/A -51.87%
SunOpta -3.99% -2.98% -0.95%


SunOpta beats Blue Apron Holdings on 8 of the 12 factors compared between the two stocks.

Blue Apron Holdings Company Profile

Blue Apron Holdings, Inc. is a holding company. The Company is focused on providing recipes and fresh ingredients for making home cooking accessible. The Company offers under a novel business model in which it source, process, store and package meal ingredients and ship them directly to consumers. The Company’s core products include Meals and Wine. Meals product, which offers two meal plans, such as two person plan and family plan. Two person plan, which includes three recipes per week (chosen from six options), each of which serves two people and shipping is free. The Company provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters.

SunOpta Company Profile

Sunopta Inc is a Canada-based company, which operates businesses focused on a healthy products portfolio. It operates through the following segments: Global Ingredients and Consumer Products. The Global Ingredients segment aggregates its North American and international raw material sourcing and supply operating segments focused on the procurement, processing and sale of specialty and organic grains, seeds, fruits, grain- and cocoa-based ingredients, and other commodities. The Consumer Products segment provides healthy and organic food products that are consumer-packaged to retailers, foodservice distributors and food manufacturers with a range of branded and private label products. It is focused on sourcing non-genetically modified (non-GMO) and organic ingredients, and manufacturing healthy food and beverage products. It manufactures packaged products focused on the healthy beverage, healthy fruit and healthy snack categories.

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