Big Rock Brewery (OTCMKTS:BRBMF) and Craft Brew Alliance (NASDAQ:BREW) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation and analyst recommendations.

Institutional & Insider Ownership

38.4% of Craft Brew Alliance shares are held by institutional investors. 3.9% of Craft Brew Alliance shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation & Earnings

This table compares Big Rock Brewery and Craft Brew Alliance’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Big Rock Brewery $35.91 million 0.88 -$780,000.00 N/A N/A
Craft Brew Alliance $207.46 million 1.53 $9.52 million $0.14 117.14

Craft Brew Alliance has higher revenue and earnings than Big Rock Brewery.


This table compares Big Rock Brewery and Craft Brew Alliance’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Big Rock Brewery 0.59% 0.76% 0.53%
Craft Brew Alliance 5.86% 4.20% 2.83%

Analyst Recommendations

This is a summary of recent recommendations for Big Rock Brewery and Craft Brew Alliance, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Big Rock Brewery 0 0 0 0 N/A
Craft Brew Alliance 0 2 2 0 2.50

Craft Brew Alliance has a consensus price target of $20.00, indicating a potential upside of 21.95%. Given Craft Brew Alliance’s higher probable upside, analysts plainly believe Craft Brew Alliance is more favorable than Big Rock Brewery.

Volatility and Risk

Big Rock Brewery has a beta of 0.41, indicating that its share price is 59% less volatile than the S&P 500. Comparatively, Craft Brew Alliance has a beta of 0.47, indicating that its share price is 53% less volatile than the S&P 500.


Craft Brew Alliance beats Big Rock Brewery on 11 of the 12 factors compared between the two stocks.

Big Rock Brewery Company Profile

Big Rock Brewery Inc. produces, markets, and distributes craft beers and cider in Canada. The company operates through two segments, Wholesale and Retail. It offers a selection of ales and lagers, and seasonal beers and ciders, as well as dry apple, peach, and pear ciders under the Alberta Genuine Draft, Alta Light, Big Rock Grill, Big Rock Honey Brown Lager, Dunkelweizen, Eddies, Grasshopper Ale, Magpie Rye Ale, McNally's Extra Ale, Scottish Style Heavy Ale, Warthog Ale, and Rock Creek, and Traditional Ale names. The company also exports its products to Korea. It sells its products to and through provincial liquor boards, as well as beverages, food, and merchandise on company-owned and operated premises to end consumers. Big Rock Brewery Inc. was founded in 1984 and is headquartered in Calgary, Canada.

Craft Brew Alliance Company Profile

Craft Brew Alliance, Inc. brews and sells craft beers and ciders in the United States and internationally. It operates through two segments, Beer Related Operations and Brewpubs Operations. It offers beers under the Kona, Widmer Brothers, Redhook, and Omission brands; and ciders under the Square Mile brand name. The company sells its beers directly to consumers in draft, cans, and bottles at restaurants, bars, and liquor stores; and in cans and bottles at supermarkets, warehouse clubs, convenience stores, and drug stores, as well as directly to consumers at its brewpubs and breweries. It also operates five brewpubs, as well as sells apparel and other merchandise at these pubs. The company was founded in 1981 and is headquartered in Portland, Oregon.

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