Baozun (NASDAQ:BZUN) Stock Price Passes Above 50 Day Moving Average – What’s Next?

Shares of Baozun Inc. (NASDAQ:BZUN) passed above its 50-day moving average during trading on Thursday . The stock has a 50-day moving average of $2.56 and traded as high as $2.75. Baozun shares last traded at $2.70, with a volume of 214,141 shares trading hands.

Analyst Upgrades and Downgrades

BZUN has been the topic of several analyst reports. Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research note on Monday, April 20th. Zacks Research upgraded Baozun to a “hold” rating in a research note on Wednesday, February 18th. One equities research analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, Baozun presently has an average rating of “Reduce”.

Baozun Price Performance

The stock has a market capitalization of $156.20 million, a PE ratio of -4.66 and a beta of 0.52. The stock has a 50 day moving average of $2.56 and a two-hundred day moving average of $2.74.

Insider Buying and Selling

In other Baozun news, insider Junhua Wu purchased 11,084 shares of the firm’s stock in a transaction that occurred on Monday, April 13th. The shares were purchased at an average cost of $2.49 per share, for a total transaction of $27,599.16. Following the completion of the purchase, the insider directly owned 138,770 shares in the company, valued at $345,537.30. This represents a 8.68% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Wenbin Qiu purchased 16,000 shares of the firm’s stock in a transaction that occurred on Friday, April 17th. The stock was acquired at an average price of $3.14 per share, for a total transaction of $50,240.00. Following the completion of the purchase, the chief executive officer owned 1,433,872 shares of the company’s stock, valued at approximately $4,502,358.08. This represents a 1.13% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Over the last 90 days, insiders purchased 207,092 shares of company stock worth $536,882. Company insiders own 59.20% of the company’s stock.

Hedge Funds Weigh In On Baozun

Hedge funds and other institutional investors have recently bought and sold shares of the company. Russell Investments Group Ltd. acquired a new position in shares of Baozun in the third quarter worth $64,000. Jane Street Group LLC purchased a new stake in shares of Baozun in the second quarter valued at $40,000. Quadrature Capital Ltd purchased a new stake in Baozun during the fourth quarter valued at about $51,000. Mackenzie Financial Corp purchased a new stake in Baozun during the third quarter valued at about $102,000. Finally, BNP Paribas Financial Markets grew its position in Baozun by 51.8% during the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after acquiring an additional 10,594 shares during the period. 47.29% of the stock is owned by institutional investors and hedge funds.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.