Citigroup Inc. started coverage on shares of Baozun Inc. (NASDAQ:BZUN) in a report issued on Thursday morning. The firm issued a buy rating and a $38.00 target price on the technology company’s stock.

Several other analysts have also issued reports on the stock. Zacks Investment Research upgraded shares of Baozun from a hold rating to a buy rating and set a $38.00 target price for the company in a research note on Tuesday, July 25th. Bank of America Corporation upped their target price on shares of Baozun from $26.00 to $36.00 and gave the stock a buy rating in a research note on Friday, July 21st. BidaskClub upgraded shares of Baozun from a hold rating to a buy rating in a research note on Saturday, July 8th. Finally, Deutsche Bank AG lowered shares of Baozun from a buy rating to a hold rating and upped their target price for the stock from $25.00 to $30.00 in a research note on Wednesday, August 23rd. One investment analyst has rated the stock with a sell rating, one has assigned a hold rating, two have issued a buy rating and one has given a strong buy rating to the company. Baozun currently has an average rating of Buy and a consensus target price of $35.50.

Shares of Baozun (NASDAQ BZUN) traded up 6.11% during mid-day trading on Thursday, reaching $28.85. 2,571,508 shares of the company’s stock were exchanged. Baozun has a 52-week low of $10.87 and a 52-week high of $35.91. The company has a market cap of $1.57 billion, a PE ratio of 91.30 and a beta of 4.66. The company’s 50-day moving average price is $31.12 and its 200 day moving average price is $21.44.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Monday, August 21st. The technology company reported $0.08 EPS for the quarter, missing the Zacks’ consensus estimate of $0.09 by $0.01. The business had revenue of $131.04 million for the quarter. Baozun had a net margin of 3.26% and a return on equity of 9.19%. On average, equities research analysts predict that Baozun will post $0.69 EPS for the current year.

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Several hedge funds have recently bought and sold shares of BZUN. Green Court Capital Management Ltd purchased a new stake in Baozun during the second quarter valued at about $32,278,000. Tairen Capital Ltd raised its stake in Baozun by 94.6% in the second quarter. Tairen Capital Ltd now owns 1,777,650 shares of the technology company’s stock valued at $21,456,000 after buying an additional 864,041 shares during the last quarter. Franklin Resources Inc. purchased a new stake in Baozun during the second quarter valued at about $16,599,000. Kora Management LP purchased a new stake in Baozun during the first quarter valued at about $9,562,000. Finally, Neuberger Berman Group LLC purchased a new stake in Baozun during the first quarter valued at about $7,740,000. Hedge funds and other institutional investors own 31.02% of the company’s stock.

About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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