Bailard Inc. Raises Position in ServiceNow, Inc. $NOW

Posted by Micah Haroldson on May 12th, 2026

Bailard Inc. raised its holdings in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 422.9% during the 4th quarter, HoldingsChannel reports. The fund owned 79,350 shares of the information technology services provider’s stock after acquiring an additional 64,175 shares during the quarter. Bailard Inc.’s holdings in ServiceNow were worth $12,156,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other institutional investors and hedge funds have also modified their holdings of NOW. Brighton Jones LLC boosted its stake in shares of ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock worth $2,919,000 after acquiring an additional 30 shares during the last quarter. Sivia Capital Partners LLC boosted its stake in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after acquiring an additional 34 shares during the last quarter. United Bank boosted its stake in shares of ServiceNow by 15.5% during the 2nd quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock worth $1,562,000 after acquiring an additional 204 shares during the last quarter. Riggs Asset Managment Co. Inc. boosted its stake in shares of ServiceNow by 2.2% during the 2nd quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock worth $1,976,000 after acquiring an additional 42 shares during the last quarter. Finally, Nebula Research & Development LLC raised its position in shares of ServiceNow by 205.1% during the 2nd quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock valued at $931,000 after purchasing an additional 609 shares during the period. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Stock Performance

Shares of NYSE NOW opened at $91.51 on Tuesday. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market cap of $94.35 billion, a P/E ratio of 54.53, a P/E/G ratio of 1.61 and a beta of 0.82. The firm’s fifty day moving average is $102.18 and its two-hundred day moving average is $131.38. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48.

ServiceNow (NYSE:NOW – Get Free Report) last announced its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of $0.97. The company had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. ServiceNow’s revenue for the quarter was up 22.1% compared to the same quarter last year. During the same period in the previous year, the firm posted $0.81 EPS. As a group, analysts anticipate that ServiceNow, Inc. will post 2.35 EPS for the current fiscal year.

Wall Street Analyst Weigh In

NOW has been the topic of several recent analyst reports. Macquarie Infrastructure decreased their price objective on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a research report on Thursday, January 29th. HSBC decreased their price objective on shares of ServiceNow from $226.00 to $171.00 and set a “buy” rating on the stock in a research report on Thursday, April 16th. Argus decreased their price objective on shares of ServiceNow from $180.00 to $134.00 and set a “buy” rating on the stock in a research report on Friday, April 24th. Citizens Jmp restated a “market outperform” rating and set a $157.00 price objective on shares of ServiceNow in a research report on Tuesday, May 5th. Finally, UBS Group set a $150.00 price objective on shares of ServiceNow in a research report on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, ServiceNow has a consensus rating of “Moderate Buy” and an average price target of $144.71.

Read Our Latest Report on ServiceNow

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: FedEx is expanding its partnership with ServiceNow, which suggests continued enterprise demand for ServiceNow’s workflow and automation tools and could strengthen future revenue opportunities. FedEx expands ServiceNow partnership
Positive Sentiment: Analysts remain constructive on ServiceNow, with BMO Capital reaffirming an Outperform rating and a $115 price target, citing the platform’s defensive positioning around autonomous execution, governance, and context. Why analysts still favor ServiceNow
Positive Sentiment: ServiceNow is highlighting new AI governance tools through its AI Control Tower and related partnerships, which may appeal to enterprises looking for more control over AI agents and compliance. ServiceNow seeks AI control role as stock struggles and partnerships grow
Neutral Sentiment: ServiceNow plans to raise $4 billion in a bond sale, which could provide financing flexibility but also adds leverage and is not a direct operating catalyst. Software Firm ServiceNow Plans to Raise $4 Billion in Bond Sale
Neutral Sentiment: Recent commentary about the stock “resetting” after a large decline reflects valuation debate rather than a clear new fundamental development. Is ServiceNow resetting after a 52% slide and DCF upside scenario?

Insider Activity at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the sale, the insider directly owned 8,061 shares in the company, valued at approximately $820,367.97. The trade was a 31.44% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 25,164 shares of company stock valued at $2,497,021. 0.34% of the stock is currently owned by insiders.

ServiceNow Company Profile

(Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.