Aviva plc (LON:AV) fell 0.4% during mid-day trading on Friday . The stock traded as low as GBX 504.46 ($6.75) and last traded at GBX 506.60 ($6.77). 7,395,848 shares changed hands during trading, a decline of 18% from the average session volume of 9,030,000 shares. The stock had previously closed at GBX 508.60 ($6.80).

Several research firms have issued reports on AV. Shore Capital restated a “hold” rating on shares of Aviva in a report on Thursday, November 30th. Morgan Stanley restated an “overweight” rating and set a GBX 627 ($8.38) price objective (down from GBX 670 ($8.96)) on shares of Aviva in a report on Friday, November 3rd. JPMorgan Chase & Co. restated an “overweight” rating and set a GBX 617 ($8.25) price objective on shares of Aviva in a report on Sunday, October 29th. Barclays upgraded Aviva to an “overweight” rating and lifted their price objective for the stock from GBX 509 ($6.81) to GBX 567 ($7.58) in a report on Friday, October 27th. Finally, Deutsche Bank lifted their price objective on Aviva from GBX 585 ($7.82) to GBX 600 ($8.02) and gave the stock a “buy” rating in a report on Monday, December 4th. One research analyst has rated the stock with a sell rating, six have given a hold rating and twelve have given a buy rating to the stock. The company presently has a consensus rating of “Buy” and an average price target of GBX 567.88 ($7.59).

The stock has a market capitalization of $20,320.00 and a PE ratio of 1,876.30.

In other news, insider Keith Williams acquired 10,000 shares of the company’s stock in a transaction dated Wednesday, December 20th. The shares were bought at an average price of GBX 503 ($6.73) per share, with a total value of £50,300 ($67,254.98). Also, insider Patricia Cross acquired 2,731 shares of the company’s stock in a transaction dated Friday, December 22nd. The stock was purchased at an average cost of GBX 507 ($6.78) per share, for a total transaction of £13,846.17 ($18,513.40). Insiders have acquired a total of 12,821 shares of company stock valued at $6,459,601 in the last quarter.

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About Aviva

Aviva plc is a holding company. The Company provides customers with long-term insurance and savings, general and health insurance, and fund management products and services. Its segments include United Kingdom & Ireland; France; Poland; Italy, Spain and Other; Canada; Asia; Aviva Investors, and Other Group activities.

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