Media stories about Avid Technology (NASDAQ:AVID) have been trending somewhat positive this week, Accern Sentiment reports. The research group scores the sentiment of news coverage by monitoring more than 20 million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to one, with scores closest to one being the most favorable. Avid Technology earned a daily sentiment score of 0.04 on Accern’s scale. Accern also assigned press coverage about the technology company an impact score of 44.711889292133 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near term.

Here are some of the media headlines that may have impacted Accern Sentiment’s analysis:

Several research firms recently issued reports on AVID. ValuEngine cut shares of Avid Technology from a “buy” rating to a “hold” rating in a report on Friday, December 1st. Zacks Investment Research raised shares of Avid Technology from a “sell” rating to a “hold” rating in a report on Wednesday, September 20th. Finally, Dougherty & Co cut shares of Avid Technology from a “neutral” rating to a “sell” rating and set a $4.50 price target for the company. in a report on Thursday, December 7th.

Shares of Avid Technology (NASDAQ:AVID) traded down $0.02 during trading on Tuesday, reaching $5.94. 588,300 shares of the company’s stock were exchanged, compared to its average volume of 408,504. Avid Technology has a 12 month low of $3.99 and a 12 month high of $7.65. The company has a debt-to-equity ratio of -0.71, a quick ratio of 0.46 and a current ratio of 0.65. The stock has a market capitalization of $244.65, a PE ratio of 16.56 and a beta of 1.78.

In related news, Director Robert M. Bakish bought 20,000 shares of the company’s stock in a transaction on Thursday, December 7th. The stock was bought at an average cost of $6.00 per share, with a total value of $120,000.00. Following the completion of the acquisition, the director now owns 693,058 shares in the company, valued at approximately $4,158,348. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Company insiders own 7.50% of the company’s stock.

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About Avid Technology

Avid Technology, Inc is a provider of an open and integrated technology platform, along with applications and services that enable the creation, distribution and monetization of audio and video content. The Company develops, markets, sells and supports software and hardware for digital media content production, management, secured content storage and distribution.

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