News coverage about Avid Technology (NASDAQ:AVID) has been trending somewhat positive on Friday, according to Accern Sentiment Analysis. The research firm scores the sentiment of press coverage by monitoring more than 20 million news and blog sources in real time. Accern ranks coverage of publicly-traded companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Avid Technology earned a news impact score of 0.11 on Accern’s scale. Accern also assigned news coverage about the technology company an impact score of 46.0458903374224 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

Here are some of the media stories that may have effected Accern Sentiment’s analysis:

AVID has been the subject of a number of research reports. ValuEngine raised shares of Avid Technology from a “hold” rating to a “buy” rating in a research report on Tuesday, November 21st. Zacks Investment Research raised shares of Avid Technology from a “hold” rating to a “buy” rating and set a $6.00 target price for the company in a report on Wednesday, November 15th. Finally, Dougherty & Co cut shares of Avid Technology from a “neutral” rating to a “sell” rating and set a $4.50 target price for the company. in a report on Thursday, December 7th.

Shares of Avid Technology (AVID) traded down $0.18 during trading hours on Friday, hitting $4.91. 148,267 shares of the stock were exchanged, compared to its average volume of 343,355. Avid Technology has a 1-year low of $3.99 and a 1-year high of $7.65. The company has a quick ratio of 0.46, a current ratio of 0.65 and a debt-to-equity ratio of -0.71. The stock has a market capitalization of $222.40 and a PE ratio of -27.28.

Avid Technology (NASDAQ:AVID) last announced its earnings results on Thursday, November 9th. The technology company reported $0.04 EPS for the quarter, beating analysts’ consensus estimates of $0.03 by $0.01. Avid Technology had a negative net margin of 1.75% and a negative return on equity of 5.36%. The business had revenue of $105.27 million during the quarter, compared to analysts’ expectations of $102.63 million. equities research analysts forecast that Avid Technology will post 0.34 earnings per share for the current fiscal year.

In other Avid Technology news, Director Robert M. Bakish bought 20,000 shares of Avid Technology stock in a transaction dated Tuesday, December 5th. The stock was acquired at an average cost of $6.69 per share, with a total value of $133,800.00. Following the completion of the acquisition, the director now owns 693,058 shares of the company’s stock, valued at $4,636,558.02. The purchase was disclosed in a legal filing with the SEC, which can be accessed through this link. 7.50% of the stock is currently owned by corporate insiders.

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About Avid Technology

Avid Technology, Inc is a provider of an open and integrated technology platform, along with applications and services that enable the creation, distribution and monetization of audio and video content. The Company develops, markets, sells and supports software and hardware for digital media content production, management, secured content storage and distribution.

Insider Buying and Selling by Quarter for Avid Technology (NASDAQ:AVID)

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