Autohome (NYSE: ATHM) and Bitauto Holdings Limited (NYSE:BITA) are both mid-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

Insider & Institutional Ownership

40.0% of Autohome shares are owned by institutional investors. Comparatively, 21.8% of Bitauto Holdings Limited shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Autohome and Bitauto Holdings Limited’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Autohome $338.13 million 22.19 $176.85 million $2.07 30.68
Bitauto Holdings Limited $831.50 million 2.89 -$50.57 million ($2.31) -14.73

Autohome has higher revenue, but lower earnings than Bitauto Holdings Limited. Bitauto Holdings Limited is trading at a lower price-to-earnings ratio than Autohome, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Autohome and Bitauto Holdings Limited, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autohome 0 0 4 0 3.00
Bitauto Holdings Limited 0 0 0 0 N/A

Autohome currently has a consensus target price of $72.27, suggesting a potential upside of 13.81%. Given Autohome’s higher possible upside, analysts clearly believe Autohome is more favorable than Bitauto Holdings Limited.

Risk and Volatility

Autohome has a beta of 2.12, suggesting that its stock price is 112% more volatile than the S&P 500. Comparatively, Bitauto Holdings Limited has a beta of 3.18, suggesting that its stock price is 218% more volatile than the S&P 500.


This table compares Autohome and Bitauto Holdings Limited’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autohome 25.52% 23.48% 16.58%
Bitauto Holdings Limited -11.69% -1.97% -0.75%


Autohome beats Bitauto Holdings Limited on 9 of the 11 factors compared between the two stocks.

Autohome Company Profile

Autohome Inc. is an online destination for automobile consumers in China. The Company is engaged in the provision of online advertising and dealer subscription services in the People’s Republic of China (PRC). The Company, through its Websites, and, and mobile applications, delivers content to automobile buyers and owners. These services are offered to automakers and dealers, and advertising agencies that represent automakers and dealers in the automobile industry. The Company’s targets automobile consumers with a focus on new automobiles. The Company’s professionally produced content is created by editorial team and includes automobile-related articles and reviews, pricing trends in various local markets, and photos and video clips. Its database also includes new and used automobile listings and promotional information. Its dealer subscription services allow dealers to market their inventory and services through its Websites.

Bitauto Holdings Limited Company Profile

Bitauto Holdings Limited is a provider of Internet content and marketing services for China’s automotive industry. The Company’s and Websites provide consumers with information on new and used automobile pricing, and promotional information, specifications, reviews and consumer feedback. The Company operates through three segments: advertising business, EP platform business and digital marketing solutions business. The advertising business offers a range of advertising services mainly to automakers through its Websites, as well as mobile applications. The EP platform business provides Web-based and mobile-based integrated digital marketing solutions to automobile customers in China. The digital marketing solutions business provides automakers with digital marketing solutions, including Website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.

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