Appleton Partners Inc. MA Acquires 1,653 Shares of Intuit Inc. $INTU

Appleton Partners Inc. MA lifted its holdings in shares of Intuit Inc. (NASDAQ:INTU) by 7.5% during the third quarter, Holdings Channel.com reports. The firm owned 23,733 shares of the software maker’s stock after acquiring an additional 1,653 shares during the quarter. Intuit makes up 1.1% of Appleton Partners Inc. MA’s investment portfolio, making the stock its 25th biggest holding. Appleton Partners Inc. MA’s holdings in Intuit were worth $16,208,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also bought and sold shares of INTU. Sequoia Financial Advisors LLC lifted its position in shares of Intuit by 9.0% during the second quarter. Sequoia Financial Advisors LLC now owns 17,279 shares of the software maker’s stock valued at $13,609,000 after purchasing an additional 1,433 shares in the last quarter. Nicholson Wealth Management Group LLC purchased a new stake in Intuit in the 3rd quarter valued at about $1,465,000. Hantz Financial Services Inc. lifted its position in shares of Intuit by 50.3% during the 3rd quarter. Hantz Financial Services Inc. now owns 31,871 shares of the software maker’s stock worth $21,765,000 after buying an additional 10,661 shares in the last quarter. Mirae Asset Global Investments Co. Ltd. boosted its stake in shares of Intuit by 11.9% in the 3rd quarter. Mirae Asset Global Investments Co. Ltd. now owns 145,211 shares of the software maker’s stock worth $99,166,000 after buying an additional 15,471 shares during the last quarter. Finally, MUFG Securities EMEA plc purchased a new stake in shares of Intuit during the second quarter valued at approximately $1,733,000. 83.66% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling

In other news, Director Scott D. Cook sold 75,000 shares of Intuit stock in a transaction on Monday, December 29th. The stock was sold at an average price of $673.43, for a total value of $50,507,250.00. Following the completion of the transaction, the director directly owned 5,669,584 shares in the company, valued at approximately $3,818,067,953.12. The trade was a 1.31% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Richard L. Dalzell sold 333 shares of the stock in a transaction dated Thursday, December 11th. The stock was sold at an average price of $659.95, for a total value of $219,763.35. Following the sale, the director directly owned 13,476 shares in the company, valued at $8,893,486.20. This trade represents a 2.41% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 388,464 shares of company stock valued at $255,514,393 over the last three months. Insiders own 2.49% of the company’s stock.

Intuit Price Performance

NASDAQ INTU opened at $443.77 on Friday. The company has a quick ratio of 1.39, a current ratio of 1.39 and a debt-to-equity ratio of 0.28. The company has a market cap of $123.49 billion, a PE ratio of 30.33, a price-to-earnings-growth ratio of 1.78 and a beta of 1.24. Intuit Inc. has a 52 week low of $411.11 and a 52 week high of $813.70. The firm’s 50-day simple moving average is $606.28 and its two-hundred day simple moving average is $657.96.

Intuit (NASDAQ:INTU) last posted its quarterly earnings results on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.09 by $0.25. The company had revenue of $3.87 billion for the quarter, compared to analyst estimates of $3.76 billion. Intuit had a net margin of 21.19% and a return on equity of 23.52%. The company’s quarterly revenue was up 18.3% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $2.50 earnings per share. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. Research analysts predict that Intuit Inc. will post 14.09 earnings per share for the current year.

Intuit Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Friday, January 16th. Shareholders of record on Friday, January 9th were given a dividend of $1.20 per share. The ex-dividend date was Friday, January 9th. This represents a $4.80 annualized dividend and a dividend yield of 1.1%. Intuit’s dividend payout ratio is currently 32.81%.

Wall Street Analyst Weigh In

Several research analysts have weighed in on INTU shares. Daiwa Securities Group boosted their price objective on Intuit from $770.00 to $800.00 and gave the stock a “buy” rating in a research report on Wednesday, November 26th. Weiss Ratings reissued a “buy (b-)” rating on shares of Intuit in a report on Thursday, January 22nd. Royal Bank Of Canada restated an “outperform” rating on shares of Intuit in a report on Wednesday, January 28th. Truist Financial began coverage on shares of Intuit in a research report on Tuesday, January 6th. They issued a “buy” rating and a $739.00 price objective on the stock. Finally, Wall Street Zen raised shares of Intuit from a “hold” rating to a “buy” rating in a research report on Sunday, January 11th. Twenty-three research analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $785.12.

Key Headlines Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit is consolidating its accountant-facing products by replacing QuickBooks Online Accountant with a unified Intuit Accountant Suite — a move that could boost retention, simplify upsells to bookkeeping and advisory services, and improve lifetime value of accountant customers. Intuit replacing QuickBooks Online Accountant with Intuit Accountant Suite
• Positive Sentiment: High-profile endorsement: Jim Cramer publicly called Intuit “a very good company,” which can lift retail sentiment and trading flows in the short term. Such endorsements often amplify positive headlines after strong results. Jim Cramer on Intuit: “This Is a Very Good Company”
• Positive Sentiment: Partnership expansion: Intuit’s collaboration with Affirm to support SMB payments could deepen payments and financing revenue streams for TurboTax/QuickBooks customers, helping monetization and cross-sell into small-business flows. How Will SMBs Benefit from Intuit and Affirm’s Partnership?
• Positive Sentiment: Macro tech tailwinds: coverage noting AI is reshaping software cites Intuit among companies positioned to benefit from AI-driven product upgrades and higher software value per customer — a structural positive for long-term revenue and margins. AI Is Eating Software. Just Look at the Stock Market
• Neutral Sentiment: Analyst and independent bullish take: a published bull-case thesis reiterates strengths (recurring revenue, cross-sell) but is analytic rather than news-driving; useful for longer-term thesis but limited immediate price impact. Intuit Inc. (INTU): A Bull Case Theory
• Neutral Sentiment: PR/brand visibility: Intuit hosted a financial literacy forum with celebrity presence at the Super Bowl — good for brand and engagement but limited direct revenue impact. McCaffrey Headlines Intuit Financial Literacy Forum At Super Bowl LX
• Neutral Sentiment: Promotions: TurboTax consumer deals lower acquisition cost for some filers (good for share gains), but seasonal discounts are typical and have modest one-off impact. Taxes aren’t fun, but at least you can save with TurboTax!
• Negative Sentiment: Analyst pressure: Oppenheimer lowered expectations for Intuit, reducing near-term growth/profit forecasts — a catalyst that prompted sell-side reevaluation and heavier trading. Oppenheimer Has Lowered Expectations for Intuit (NASDAQ:INTU) Stock Price
• Negative Sentiment: Downgrade-driven volatility: a separate note reports INTU trading down after an analyst downgrade — this explains near-term selling pressure despite broader positives. Intuit (NASDAQ:INTU) Trading Down 7.3% After Analyst Downgrade
• Negative Sentiment: Product outage risk: a TurboTax issue prevented filing of NY state returns for some users — a customer service problem that could raise short-term reputation and support costs if widespread. Turbo Tax issue prevents filing of NY State returns

Intuit Profile

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.