Apple Inc. $AAPL is NORTHSTAR ASSET MANAGEMENT Co’s 2nd Largest Position

NORTHSTAR ASSET MANAGEMENT Co decreased its position in shares of Apple Inc. (NASDAQ:AAPL) by 3.0% in the fourth quarter, HoldingsChannel reports. The fund owned 157,941 shares of the iPhone maker’s stock after selling 4,886 shares during the quarter. Apple makes up 9.1% of NORTHSTAR ASSET MANAGEMENT Co’s portfolio, making the stock its 2nd largest position. NORTHSTAR ASSET MANAGEMENT Co’s holdings in Apple were worth $42,938,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors also recently bought and sold shares of the company. Isthmus Partners LLC lifted its position in Apple by 6.4% during the third quarter. Isthmus Partners LLC now owns 97,177 shares of the iPhone maker’s stock valued at $25,000 after acquiring an additional 5,808 shares during the last quarter. Sellwood Investment Partners LLC lifted its position in Apple by 110.9% during the third quarter. Sellwood Investment Partners LLC now owns 135 shares of the iPhone maker’s stock valued at $34,000 after acquiring an additional 71 shares during the last quarter. ROSS JOHNSON & Associates LLC lifted its position in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management purchased a new stake in Apple during the fourth quarter valued at approximately $65,000. Finally, 49 Wealth Management LLC increased its stake in Apple by 15.7% during the 3rd quarter. 49 Wealth Management LLC now owns 298,920 shares of the iPhone maker’s stock valued at $76,000 after purchasing an additional 40,543 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Analysts Set New Price Targets

A number of brokerages have issued reports on AAPL. DA Davidson restated a “neutral” rating and set a $270.00 price target on shares of Apple in a research note on Friday, May 1st. Wedbush restated an “outperform” rating and set a $400.00 price target (up from $350.00) on shares of Apple in a research note on Friday, May 8th. Oppenheimer restated a “market perform” rating on shares of Apple in a research note on Friday, January 30th. TD Cowen restated a “buy” rating and set a $335.00 price target (up from $325.00) on shares of Apple in a research note on Friday, May 1st. Finally, Maxim Group upgraded shares of Apple from a “hold” rating to a “buy” rating and set a $300.00 price target on the stock in a research note on Friday, January 30th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $305.74.

Insider Buying and Selling at Apple

In other news, CEO Timothy D. Cook sold 64,949 shares of the stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $254.23, for a total value of $16,511,984.27. Following the sale, the chief executive officer owned 3,280,418 shares in the company, valued at $833,980,668.14. This represents a 1.94% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Ben Borders sold 1,274 shares of the stock in a transaction on Friday, May 8th. The stock was sold at an average price of $290.00, for a total transaction of $369,460.00. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at $11,226,770. The trade was a 3.19% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 97,759 shares of company stock worth $24,964,305 over the last ninety days. 0.06% of the stock is owned by insiders.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Apple is reportedly preparing major iPhone software changes, including a more customizable Camera app, a rebuilt Siri, and broader interface updates, which investors view as a sign the company is sharpening its product roadmap ahead of future iPhone and WWDC-related announcements. Apple Stock Is Gaining Today: What’s Happening Behind The Scenes?
• Positive Sentiment: Apple is being helped by rising AI optimism, with commentary highlighting strong iPhone demand, solid Services performance, and potential AI partnerships such as Google Gemini, all of which support the case for continued upside. Ca$htag$: AAPL Hits Record High as AI Optimism Grows
• Positive Sentiment: Apple is also getting support from reports that WWDC could be a major catalyst if it resets the market’s AI expectations and strengthens confidence in future software and ecosystem growth. The Event That Could Redefine Apple’s Summer Rally
• Positive Sentiment: Apple’s efforts to expand the App Store for autonomous AI agents suggest the company is trying to capture more of the next wave of AI-powered software while maintaining its security standards. Apple Prepares App Store for Autonomous AI Agents
• Neutral Sentiment: Apple’s participation in U.S.-China diplomatic and business discussions could matter for supply-chain and market-access issues, but the near-term financial impact is still uncertain. Trump Arrives in Beijing for High-Stakes Xi Summit Focused on Trade, AI, and Iran
• Neutral Sentiment: Reports that Apple is opposing EU AI-related measures and arguing they could hurt privacy and security are more about regulatory positioning than an immediate earnings driver. Apple criticises EU measures to help AI rivals access Google services
• Negative Sentiment: Fresh tariff headlines could keep pressure on Apple’s hardware costs and supply chain if higher import duties remain in place for longer. Appeals Court Temporarily Reinstates Trump’s 10% Global Tariffs
• Negative Sentiment: Recent insider selling, including a modest sale by Ben Borders, may slightly temper sentiment, though it is small relative to Apple’s size and the broader bullish backdrop. SEC insider filing

Apple Stock Up 1.4%

NASDAQ:AAPL opened at $298.87 on Thursday. The firm has a market capitalization of $4.39 trillion, a P/E ratio of 36.14, a PEG ratio of 2.57 and a beta of 1.06. Apple Inc. has a 1-year low of $193.46 and a 1-year high of $300.92. The company’s fifty day moving average price is $263.92 and its 200-day moving average price is $267.00. The company has a debt-to-equity ratio of 0.70, a current ratio of 1.07 and a quick ratio of 1.02.

Apple (NASDAQ:AAPL) last released its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping analysts’ consensus estimates of $1.95 by $0.06. The firm had revenue of $111.18 billion for the quarter, compared to analyst estimates of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business’s quarterly revenue was up 16.6% compared to the same quarter last year. During the same quarter in the prior year, the business earned $1.65 earnings per share. As a group, equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.

Apple Increases Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, May 14th. Stockholders of record on Monday, May 11th will be paid a $0.27 dividend. The ex-dividend date is Monday, May 11th. This is an increase from Apple’s previous quarterly dividend of $0.26. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.4%. Apple’s dividend payout ratio (DPR) is currently 13.06%.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.