AO World PLC (LON:AO) shares hit a new 52-week low during mid-day trading on Monday . The stock traded as low as GBX 105.50 ($1.39) and last traded at GBX 112 ($1.47), with a volume of 490397 shares. The stock had previously closed at GBX 112 ($1.47).

A number of research analysts have weighed in on AO shares. J P Morgan Chase & Co reaffirmed a “neutral” rating and issued a GBX 140 ($1.84) price objective on shares of AO World PLC in a research note on Monday, July 24th. Numis Securities Ltd reaffirmed a “buy” rating and issued a GBX 225 ($2.96) price objective on shares of AO World PLC in a research note on Friday, July 21st. Finally, Shore Capital reaffirmed a “sell” rating on shares of AO World PLC in a research note on Tuesday, July 18th. Three equities research analysts have rated the stock with a sell rating, two have assigned a hold rating and one has assigned a buy rating to the company’s stock. The stock presently has a consensus rating of “Hold” and a consensus target price of GBX 152 ($2.00).

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About AO World PLC

AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5,500 stock keeping units (SKUs) in the United Kingdom, approximately 2,000 in Germany and over 600 in the Netherlands.

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