Yunji (NASDAQ:YJ) and Kirkland’s (NASDAQ:KIRK) are both companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, earnings, analyst recommendations and dividends.

Insider & Institutional Ownership

99.6% of Kirkland’s shares are held by institutional investors. 1.9% of Kirkland’s shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for Yunji and Kirkland’s, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yunji 0 0 3 0 3.00
Kirkland’s 0 1 1 0 2.50

Yunji presently has a consensus price target of $14.40, suggesting a potential upside of 38.06%. Kirkland’s has a consensus price target of $5.50, suggesting a potential upside of 208.99%. Given Kirkland’s’ higher probable upside, analysts plainly believe Kirkland’s is more favorable than Yunji.


This table compares Yunji and Kirkland’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yunji N/A N/A N/A
Kirkland’s -0.67% -1.45% -0.55%

Valuation & Earnings

This table compares Yunji and Kirkland’s’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Yunji $1.89 billion 1.19 -$8.68 million N/A N/A
Kirkland’s $647.07 million 0.04 $3.78 million $0.38 4.68

Kirkland’s has lower revenue, but higher earnings than Yunji.


Yunji beats Kirkland’s on 7 of the 11 factors compared between the two stocks.

Yunji Company Profile

Yunji Inc. operates a social e-commerce platform in the People's Republic of China. It offers a range of product categories that cater various daily needs of users and their households, including beauty and personal care, household goods, food and fresh produce, computer and electronics, apparel, bags and cases, baby and maternity products, and home appliances. The company was founded in 2015 and is headquartered in Hangzhou, China.

Kirkland’s Company Profile

Kirkland's, Inc. operates as a specialty retailer of home décor in the United States. The company's stores provide various merchandise, including holiday décor, furniture, art, fragrance and accessories, ornamental wall décor, decorative accessories, mirrors, lamps, textiles, artificial floral products, gifts, housewares, outdoor living items, frames, and clocks. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names. As of February 2, 2019, it operated 428 stores, including 364 power strip or lifestyle centers, 31 freestanding locations, 18 mall locations, and 15 outlet centers in 37 states, as well as an e-commerce enabled Website, Kirkland's, Inc. was founded in 1966 and is headquartered in Brentwood, Tennessee.

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