Analyzing Vital Farms (NASDAQ:VITL) & Beyond Meat (NASDAQ:BYND)

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Vital Farms (NASDAQ:VITL) and Beyond Meat (NASDAQ:BYND) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, risk, valuation, earnings and dividends.

Earnings and Valuation

This table compares Vital Farms and Beyond Meat’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vital Farms N/A N/A N/A N/A N/A
Beyond Meat $297.90 million 26.36 -$12.44 million ($0.04) -3,133.75

Vital Farms has higher earnings, but lower revenue than Beyond Meat.

Insider & Institutional Ownership

42.1% of Beyond Meat shares are held by institutional investors. 11.0% of Beyond Meat shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and price targets for Vital Farms and Beyond Meat, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms 0 4 2 0 2.33
Beyond Meat 7 9 4 0 1.85

Vital Farms currently has a consensus price target of $40.00, indicating a potential upside of 55.52%. Beyond Meat has a consensus price target of $110.85, indicating a potential downside of 11.57%. Given Vital Farms’ stronger consensus rating and higher possible upside, analysts clearly believe Vital Farms is more favorable than Beyond Meat.


This table compares Vital Farms and Beyond Meat’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vital Farms N/A N/A N/A
Beyond Meat -6.97% -4.49% -3.56%


Vital Farms beats Beyond Meat on 5 of the 9 factors compared between the two stocks.

About Vital Farms

Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. The company was founded in 2007 and is headquartered in Austin, Texas.

About Beyond Meat

Beyond Meat, Inc., a food company, manufactures, markets, and sells plant-based meat products in the United States and internationally. It operates under the Beyond Meat, Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Breakfast Sausage, Beyond Chicken, Beyond Fried Chicken, Beyond Meatball, the Caped Steer Logo, GO BEYOND, Eat What You Love, The Cookout Classic, The Future of Protein, and The Future of Protein Beyond Meat trademarks. The company sells its products through grocery, mass merchandiser, club and convenience store, natural retailer channels, direct to consumer, restaurants, foodservice outlets, and schools. The company was formerly known as Savage River, Inc. and changed its name to Beyond Meat, Inc. in September 2018. Beyond Meat, Inc. was founded in 2009 and is headquartered in El Segundo, California.

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