L S Starrett (NYSE:SCX) and Lifetime Brands (NASDAQ:LCUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

Risk and Volatility

L S Starrett has a beta of 1.22, suggesting that its share price is 22% more volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500.

Earnings & Valuation

This table compares L S Starrett and Lifetime Brands’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
L S Starrett $216.33 million 0.16 -$3.63 million N/A N/A
Lifetime Brands $579.48 million 0.43 $2.15 million N/A N/A

Lifetime Brands has higher revenue and earnings than L S Starrett.

Insider and Institutional Ownership

41.7% of L S Starrett shares are owned by institutional investors. Comparatively, 46.5% of Lifetime Brands shares are owned by institutional investors. 2.1% of L S Starrett shares are owned by company insiders. Comparatively, 41.7% of Lifetime Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent recommendations and price targets for L S Starrett and Lifetime Brands, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
L S Starrett 0 0 0 0 N/A
Lifetime Brands 0 0 0 0 N/A

Dividends

L S Starrett pays an annual dividend of $0.10 per share and has a dividend yield of 2.0%. Lifetime Brands pays an annual dividend of $0.17 per share and has a dividend yield of 1.4%.

Profitability

This table compares L S Starrett and Lifetime Brands’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
L S Starrett -2.11% -9.15% -4.27%
Lifetime Brands -1.59% 0.52% 0.20%

Summary

Lifetime Brands beats L S Starrett on 8 of the 10 factors compared between the two stocks.

About L S Starrett

The L.S. Starrett Company, together with its subsidiaries, manufactures and sells industrial, professional, and consumer measuring and cutting tools, and related products primarily in North America, Brazil, China, the United Kingdom, Australia, and New Zealand. The company's products include precision tools, electronic gages, gage blocks, optical vision and laser measuring equipment, custom engineered granite solutions, squares, band saw blades, hole saws, hacksaw blades, jig saw blades, and reciprocating saw blades, as well as M1 lubricant and precision ground flat stock products. It also provides measuring tools, such as micrometers, vernier calipers, height gages, depth gages, dial indicators, steel rules, and combination squares, as well as custom, non-contact, and in-process gaging products; and force measurement and material test equipment. In addition, the company offers material test systems comprising hardware and software; manual and automated field of view measurement systems; and hand tools for measuring, marking, and layout that include tapes, levels, chalk lines, and other products for building trades, and construction and retail trades. Further, it provides carbide tipped products for cutting ferrous materials, and non-ferrous metals and castings. The company primarily distributes its precision hand tools, and saw and construction products through distributors or resellers. It serves the metalworking, aerospace, and automotive markets; marine and farm equipment shops, and do-it-yourselfers; and tradesmen, which comprise builders, carpenters, plumbers, and electricians. The L.S. Starrett Company was founded in 1880 and is headquartered in Athol, Massachusetts.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the United States and internationally. The company operates through three segments: U.S. Wholesale, International, and Retail Direct. It offers kitchenware products, including kitchen tools and gadgets, cutlery, cutting boards, shears, cookware, pantry ware, spice racks, and bakeware, as well as novelty kitchen tools, tableware accessories, party goods, personal accessories, and other products; and tableware products comprising dinnerware, stemware, flatware, and giftware. The company also provides home solutions, which comprise other products that are used in the home, such as thermal beverageware, food storage, and home décor, as well as neoprene travel products consisting of bags, totes, cases, and sleeves; and sterling silver and pewter giftware products. In addition, it owns or licenses various brands, including Farberware, Mikasa, KitchenAid, Pfaltzgraff, KitchenCraft, Fitz and Floyd, Sabatier, Kamenstein, BUILT NY, MasterClass, Fred, Amco Houseworks, Chicago Metallic, Swing-A-Way, and Copco brands; and offers tableware products under the La Cafetière and Randwyck private label brands. The company serves mass merchants, specialty stores, national chains, department stores, warehouse clubs, supermarkets, off-price retailers, pharmacies, home and garden centers, and Internet retailers, as well as directly to consumers through its Pfaltzgraff, Mikasa, Fred and Friends, Built NY, Fitz and Floyd, Housewares Deals, and Lifetime Sterling Websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.

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