Lucid Group (NASDAQ:LCID – Get Free Report) and Harley-Davidson (NYSE:HOG – Get Free Report) are both mid-cap auto/tires/trucks companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, valuation, analyst recommendations, dividends, institutional ownership, risk and earnings.
Valuation and Earnings
This table compares Lucid Group and Harley-Davidson”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lucid Group | $807.83 million | 4.06 | -$2.71 billion | ($10.71) | -0.94 |
| Harley-Davidson | $5.19 billion | 0.47 | $455.36 million | $4.12 | 4.98 |
Analyst Ratings
This is a breakdown of recent ratings and price targets for Lucid Group and Harley-Davidson, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lucid Group | 4 | 6 | 2 | 0 | 1.83 |
| Harley-Davidson | 1 | 6 | 2 | 0 | 2.11 |
Lucid Group currently has a consensus target price of $18.92, indicating a potential upside of 86.98%. Harley-Davidson has a consensus target price of $27.00, indicating a potential upside of 31.71%. Given Lucid Group’s higher probable upside, equities analysts plainly believe Lucid Group is more favorable than Harley-Davidson.
Insider and Institutional Ownership
75.2% of Lucid Group shares are held by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are held by institutional investors. 64.0% of Lucid Group shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Lucid Group and Harley-Davidson’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lucid Group | -224.99% | -85.13% | -26.23% |
| Harley-Davidson | 11.37% | 15.19% | 4.28% |
Volatility & Risk
Lucid Group has a beta of 0.89, meaning that its share price is 11% less volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500.
Summary
Harley-Davidson beats Lucid Group on 10 of the 13 factors compared between the two stocks.
About Lucid Group
Lucid Group, Inc. a technology company, designs, engineers, manufactures, and sells electric vehicles (EV), EV powertrains, and battery systems. It also designs and develops proprietary software in-house for Lucid vehicles. The company sells vehicles directly to consumers through its retail sales network and direct online sales, including Lucid Financial Services. Lucid Group, Inc. was founded in 2007 and is headquartered in Newark, California. Lucid Group, Inc. operates as a subsidiary of Ayar Third Investment Company.
About Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
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