Analyzing Flutter Entertainment (NYSE:FLUT) and HelloFresh (OTCMKTS:HLFFF)

HelloFresh (OTCMKTS:HLFFF) and Flutter Entertainment (NYSE:FLUT) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, analyst recommendations, valuation, risk and profitability.

Earnings & Valuation

This table compares HelloFresh and Flutter Entertainment”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HelloFresh	N/A	N/A	N/A	N/A	N/A
Flutter Entertainment	$17.16 billion	0.94	-$310.00 million	($4.30)	-21.68

HelloFresh has higher earnings, but lower revenue than Flutter Entertainment.

Analyst Recommendations

This is a breakdown of current recommendations for HelloFresh and Flutter Entertainment, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HelloFresh	2	1	0	0	1.33
Flutter Entertainment	3	8	16	2	2.59

Flutter Entertainment has a consensus price target of $159.12, suggesting a potential upside of 70.71%. Given Flutter Entertainment’s stronger consensus rating and higher probable upside, analysts plainly believe Flutter Entertainment is more favorable than HelloFresh.

Profitability

This table compares HelloFresh and Flutter Entertainment’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HelloFresh	N/A	N/A	N/A
Flutter Entertainment	-4.39%	7.27%	2.33%

Summary

Flutter Entertainment beats HelloFresh on 7 of the 8 factors compared between the two stocks.

About HelloFresh

HelloFresh SE, together with its subsidiaries, operates as meal kit provider for home industry. The company offers premium meals, protein swaps, double portions, and extra recipes, as well as add-ons, such as soups, snacks, fruit boxes, desserts, ready-to-eat meals, and seasonal boxes. It has operations in the United States, Canada, Australia, Austria, Belgium, Germany, Denmark, France, Luxembourg, the Netherlands, New Zealand, Switzerland, Sweden, Spain, Norway, Italy, and the United Kingdom. The company operates under the HelloFresh brand; and owns the Chefs Plate, Good Chop, The Pets Table, EveryPlate, Factor, Green Chef, and YouFoodz brand names. HelloFresh SE was founded in 2011 and is headquartered in Berlin, Germany.

About Flutter Entertainment

Flutter Entertainment plc operates as a sports betting and gaming company in the United Kingdom, Ireland, Australia, the United States, Italy, and internationally. The company operates through four segments: UK & Ireland, Australia, International, and US. It offers sports betting, iGaming, daily fantasy sports, online racing wagering, and TV broadcasting products; sportsbooks and exchange sports betting products, and gaming products; and online sports betting. In addition, it provides online poker, casino, and rummy. Further, it provides sports betting and gaming services through paddypower.com, betfair.com, sportsbet.com.au, tvg.com, us.betfair.com, fanduel.com, adjarabet.com, pokerstars.com, Skybet.com, tombola.com, sisal.com, and maxbet.rs websites under the FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, TVG, Stardust, Junglee Games, and Adjarabet brands, as well as live poker tours and events. The company was formerly known as Paddy Power Betfair plc and changed its name to Flutter Entertainment plc in 2019. Flutter Entertainment plc was incorporated in 1958 and is headquartered in Dublin, Ireland.