COCA COLA AMATI/ADR (OTCMKTS:CCLAY) and Willamette Valley Vineyards (NASDAQ:WVVI) are both consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership.

Earnings and Valuation

This table compares COCA COLA AMATI/ADR and Willamette Valley Vineyards’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
COCA COLA AMATI/ADR $3.55 billion 1.37 $208.52 million $0.41 16.00
Willamette Valley Vineyards $23.08 million 1.49 $2.86 million N/A N/A

COCA COLA AMATI/ADR has higher revenue and earnings than Willamette Valley Vineyards.

Institutional & Insider Ownership

0.2% of COCA COLA AMATI/ADR shares are held by institutional investors. Comparatively, 10.6% of Willamette Valley Vineyards shares are held by institutional investors. 9.4% of Willamette Valley Vineyards shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Volatility & Risk

COCA COLA AMATI/ADR has a beta of 0.8, indicating that its stock price is 20% less volatile than the S&P 500. Comparatively, Willamette Valley Vineyards has a beta of 0.45, indicating that its stock price is 55% less volatile than the S&P 500.


COCA COLA AMATI/ADR pays an annual dividend of $0.35 per share and has a dividend yield of 5.3%. Willamette Valley Vineyards does not pay a dividend. COCA COLA AMATI/ADR pays out 85.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Analyst Ratings

This is a summary of current recommendations for COCA COLA AMATI/ADR and Willamette Valley Vineyards, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
COCA COLA AMATI/ADR 4 2 0 0 1.33
Willamette Valley Vineyards 0 0 0 0 N/A


This table compares COCA COLA AMATI/ADR and Willamette Valley Vineyards’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Willamette Valley Vineyards 11.48% 9.40% 4.39%


Willamette Valley Vineyards beats COCA COLA AMATI/ADR on 8 of the 12 factors compared between the two stocks.


Coca-Cola Amatil Limited, together with its subsidiaries, manufactures, distributes, and markets non-alcoholic and alcoholic ready-to-drink beverages in Australia, New Zealand, Fiji, Indonesia, Papua New Guinea, and Samoa. Its product range includes non-alcoholic sparkling beverages, spring water, sports and energy drinks, fruit juices, iced tea, flavored milk, coffee, tea, beer, cider, and spirits, as well as ready-to-eat fruit and vegetable snacks and products. The company offers its beverages under Sprite, Fanta, Lift, Kirks, Deep Spring, Mount Franklin, Pump, Powerade, Barista Bros, Zico Coconut Water, Fuze Tea, Goulburn Valley juices, Schweppes, Mother, Deep Spring, Baker Halls, Grinders Coffee, FUZE Tea, L&P, Kiwi Blue and Keri Juice in New Zealand and Minute Maid, Frubu, Fiji Water, and Jucy, as well as alcohol under the Coors, Blue Moon, Vonu Premium Lager, Fiji Bitter, Fiji Gold, Rekorderlig cider, Yenda, Pressman's, Bounty Rum, and Fiji Rum brand names. The company was formerly known as Amatil Limited and changed its name to Coca-Cola Amatil Limited in 1989. Coca-Cola Amatil Limited was founded in 1904 and is headquartered in North Sydney, Australia.

About Willamette Valley Vineyards

Willamette Valley Vineyards, Inc. produces and sells wine in the United States and internationally. The company offers Pinot Noir, Chardonnay, Pinot Gris, Pinot Blanc, Methode Champenoise Brut, Rose, and Riesling branded wines under the Willamette Valley Vineyards and Elton labels; Semi-Sparkling Muscat branded wine under the Tualatin Estate Vineyards label; Syrah, Merlot, Cabernet Sauvignon, Grenache, Cabernet Franc, The Griffin, and Viognier branded wines under the Griffin Creek label; and Oregon Blossom branded wine under the Oregon Cellars label. It owns and leases approximately 913 acres of land. The company markets and sells its wine products directly through sales at the winery; and mailing lists, as well as through distributors and wine brokers. Willamette Valley Vineyards, Inc. was founded in 1983 and is headquartered in Turner, Oregon.

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