Churchill Downs (NASDAQ:CHDN – Get Free Report) and Kidoz (OTCMKTS:KDOZF – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, risk, valuation, profitability, dividends, analyst recommendations and institutional ownership.
Risk & Volatility
Churchill Downs has a beta of 0.68, suggesting that its stock price is 32% less volatile than the S&P 500. Comparatively, Kidoz has a beta of -3.35, suggesting that its stock price is 435% less volatile than the S&P 500.
Profitability
This table compares Churchill Downs and Kidoz’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Churchill Downs | 13.21% | 43.50% | 6.10% |
| Kidoz | -2.25% | -5.54% | -3.97% |
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Churchill Downs | $2.95 billion | 2.15 | $383.00 million | $5.40 | 16.83 |
| Kidoz | $18.43 million | 0.99 | $460,000.00 | ($0.01) | -13.87 |
Churchill Downs has higher revenue and earnings than Kidoz. Kidoz is trading at a lower price-to-earnings ratio than Churchill Downs, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
82.6% of Churchill Downs shares are owned by institutional investors. 5.9% of Churchill Downs shares are owned by company insiders. Comparatively, 20.5% of Kidoz shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Churchill Downs and Kidoz, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Churchill Downs | 1 | 0 | 11 | 0 | 2.83 |
| Kidoz | 0 | 0 | 0 | 0 | 0.00 |
Churchill Downs presently has a consensus price target of $139.00, suggesting a potential upside of 52.97%. Given Churchill Downs’ stronger consensus rating and higher probable upside, research analysts clearly believe Churchill Downs is more favorable than Kidoz.
Summary
Churchill Downs beats Kidoz on 13 of the 14 factors compared between the two stocks.
About Churchill Downs
Churchill Downs Incorporated operates as a racing, online wagering, and gaming entertainment company in the United States. It operates through three segments: Live and Historical Racing, TwinSpires, and Gaming. The company operates pari-mutuel gaming entertainment venues; TwinSpires, an online wagering platform for horse racing, sports, and iGaming; retail sports books; casino gaming; and Terre Haute Casino Resort. It also offers streaming video of live horse races, replays, and an assortment of racing and handicapping information; and provides the Bloodstock Research Information Services platform for horse racing statistical data. In addition, the company manufactures and operates pari-mutuel wagering systems for racetracks, off-track betting facilities, and other pari-mutuel wagering businesses. Churchill Downs Incorporated was founded in 1875 and is headquartered in Louisville, Kentucky.
About Kidoz
Kidoz Inc. develops and sells AdTech software products in Western Europe; Central, Eastern, and Southern Europe; North America; and internationally. The company also owns and develops mobile Kidoz safe ad network, the Kidoz kid-mode operating system, the Kidoz publisher SDK, the Rooplay edugames platform, and the Rooplay originals. In addition, it offers Rooplay, the cloud-based EduGame system for kids to learn and play. The company was formerly known as Shoal Games Ltd. and changed its name to Kidoz Inc. in April 2019. Kidoz Inc. was incorporated in 1987 and is based in Vancouver, Canada.
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