Analysts’ Weekly Ratings Changes for Clorox (CLX)

Clorox (NYSE: CLX) recently received a number of ratings updates from brokerages and research firms:

• 5/18/2026 – Clorox had its price target lowered by Wells Fargo & Company from $100.00 to $95.00. They now have an “equal weight” rating on the stock.
• 5/12/2026 – Clorox was downgraded by Zacks Research from “hold” to “strong sell”.
• 5/12/2026 – Clorox had its price target lowered by BNP Paribas Exane from $128.00 to $97.00. They now have a “neutral” rating on the stock.
• 5/4/2026 – Clorox had its price target lowered by Jefferies Financial Group Inc. from $139.00 to $125.00. They now have a “buy” rating on the stock.
• 5/1/2026 – Clorox had its “sell” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $83.00 price target on the stock.
• 5/1/2026 – Clorox had its “underperform” rating reaffirmed by Evercore Inc. They now have a $110.00 price target on the stock.
• 5/1/2026 – Clorox had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $91.00 price target on the stock.
• 5/1/2026 – Clorox had its price target lowered by UBS Group AG from $110.00 to $96.00. They now have a “neutral” rating on the stock.
• 5/1/2026 – Clorox had its price target lowered by Barclays PLC from $102.00 to $85.00. They now have an “underweight” rating on the stock.
• 5/1/2026 – Clorox had its price target lowered by Citigroup Inc. from $110.00 to $97.00. They now have a “neutral” rating on the stock.
• 5/1/2026 – Clorox had its price target lowered by JPMorgan Chase & Co. from $99.00 to $95.00. They now have an “underweight” rating on the stock.
• 5/1/2026 – Clorox had its price target lowered by Wells Fargo & Company from $110.00 to $100.00. They now have an “equal weight” rating on the stock.
• 5/1/2026 – Clorox had its price target lowered by Morgan Stanley from $110.00 to $97.00. They now have an “equal weight” rating on the stock.
• 4/22/2026 – Clorox had its price target lowered by Morgan Stanley from $136.00 to $110.00. They now have an “equal weight” rating on the stock.
• 4/21/2026 – Clorox had its price target lowered by Jefferies Financial Group Inc. from $151.00 to $139.00. They now have a “buy” rating on the stock.
• 4/20/2026 – Clorox had its price target lowered by Deutsche Bank Aktiengesellschaft from $101.00 to $100.00. They now have a “hold” rating on the stock.
• 4/17/2026 – Clorox had its “underweight” rating reaffirmed by JPMorgan Chase & Co.. They now have a $99.00 price target on the stock, down from $117.00.
• 4/15/2026 – Clorox had its price target lowered by Citigroup Inc. from $115.00 to $110.00. They now have a “neutral” rating on the stock.
• 4/14/2026 – Clorox had its price target lowered by Barclays PLC from $109.00 to $102.00. They now have an “underweight” rating on the stock.
• 4/13/2026 – Clorox was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 4/9/2026 – Clorox had its price target lowered by Royal Bank Of Canada from $132.00 to $127.00. They now have a “sector perform” rating on the stock.
• 4/8/2026 – Clorox had its price target lowered by Wells Fargo & Company from $125.00 to $110.00. They now have an “equal weight” rating on the stock.
• 4/7/2026 – Clorox had its price target lowered by UBS Group AG from $121.00 to $110.00. They now have a “neutral” rating on the stock.
• 3/31/2026 – Clorox had its price target raised by TD Cowen from $98.00 to $111.00. They now have a “hold” rating on the stock.
• 3/30/2026 – Clorox had its price target lowered by Deutsche Bank Aktiengesellschaft from $112.00 to $101.00. They now have a “hold” rating on the stock.
• 3/27/2026 – Clorox was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.

Clorox Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Friday, May 8th. Shareholders of record on Wednesday, April 22nd were issued a $1.24 dividend. This represents a $4.96 annualized dividend and a yield of 5.4%. The ex-dividend date of this dividend was Wednesday, April 22nd. Clorox’s dividend payout ratio (DPR) is presently 80.52%.

Insider Transactions at Clorox

In other Clorox news, Director Pierre R. Breber bought 5,000 shares of Clorox stock in a transaction that occurred on Tuesday, May 5th. The stock was acquired at an average cost of $85.82 per share, for a total transaction of $429,100.00. Following the completion of the transaction, the director directly owned 18,000 shares in the company, valued at $1,544,760. This represents a 38.46% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through this link. Corporate insiders own 0.63% of the company’s stock.

The Clorox Company is a leading manufacturer and marketer of consumer and professional products designed to help people care for their homes and live healthy, sustainable lives. Its portfolio spans cleaning and household products, food and beverages, water filtration systems and cat litter, serving both retail and institutional customers. The company’s flagship bleach and disinfecting products are well known in the United States and many international markets, where they help prevent the spread of germs in homes, hospitals, schools and businesses.

Clorox’s diverse brand lineup includes liquid bleach and surface cleaners, eco-friendly cleaning tools, food preservation and preparation items, charcoal grills and briquettes, specialty foods and beverages, pet care products and personal care lines.