A number of firms have modified their ratings and price targets on shares of J.C. Penney Company, Inc. Holding (NYSE: JCP) recently:

  • 11/13/2017 – J.C. Penney Company, Inc. Holding was upgraded by analysts at Zacks Investment Research from a “sell” rating to a “hold” rating. According to Zacks, “Shares of J. C. Penney, which have underperformed the industry in a year, took a bullish turn after it reported better-than-expected third-quarter results. The company’s bottom line came in above the Zacks Consensus Estimate after missing it in the preceding quarter. On the other hand, the top line surpassed the estimates for the second straight quarter. However, the big take away from this quarter was rise in comps that marked the best quarterly comps since fiscal 2016. Further, in an effort to lure customers and ramp up sales, management has introduced a new loyalty program. These along with remodeling, renovation and refurbishment of stores with special attention on enhancing the reach of national and especially private-label brands look promising. However, challenging retail landscape, stiff competition from online retailers and waning store traffic woes continue to weigh on the company. Further, higher debt level also raises a concern.”
  • 11/13/2017 – J.C. Penney Company, Inc. Holding had its “hold” rating reaffirmed by analysts at B. Riley. They now have a $3.50 price target on the stock.
  • 10/31/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at Susquehanna Bancshares Inc from a “positive” rating to a “neutral” rating. They now have a $3.00 price target on the stock.
  • 10/30/2017 – J.C. Penney Company, Inc. Holding was given a new $4.00 price target on by analysts at B. Riley. They now have a “hold” rating on the stock.
  • 10/30/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at UBS AG from a “positive” rating to a “neutral” rating.
  • 10/30/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at Citigroup Inc. from a “neutral” rating to a “sell” rating. They now have a $3.00 price target on the stock, down previously from $4.00. They wrote, “gained traction in any cohesive way,” and the likelihood of any improvements in an already difficult environment is unlikely.For the most part, the company’s strategy of focusing on home goods and appliances for the past year and a half has boosted comps by 200 to 300 basis points, the analyst said. However, this also implies that the rest of the business has weakened over the same time period. Also, big-ticket appliance sales come with a weaker margins profile and also sends a mixed message to apparel, accessories and footwear consumers, which accounted for 80 percent of sales in 2016.”Do women think of buying clothes at the same place they buy a fridge?”
  • 10/30/2017 – J.C. Penney Company, Inc. Holding had its “neutral” rating reaffirmed by analysts at Susquehanna Bancshares Inc. They now have a $8.50 price target on the stock, up previously from $6.50.
  • 10/30/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at Northcoast Research from a “buy” rating to a “neutral” rating.
  • 10/30/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at Zacks Investment Research from a “hold” rating to a “sell” rating. According to Zacks, “The impact of challenging retail landscape, stiff competition from online retailers and waning store traffic is clearly visible on J. C. Penney’s shares performance that have underperformed the industry in a year. Recently, the stock was further hit after the company trimmed its fiscal 2017 guidance. The company has been grappling with dismal comparable sales over the past few quarters. The company stated that in an effort to clear “slowing moving” goods mostly in women’s apparel department it increased markdowns in September and October. Further, the company’s higher debt level also raises a concern. Nevertheless, in an effort to lure customers and ramp up sales, management has introduced a new loyalty program. These along with remodeling, renovation and refurbishment of stores with special attention on enhancing the reach of national and especially private-label brands looks promising.”
  • 10/30/2017 – J.C. Penney Company, Inc. Holding had its price target lowered by analysts at BMO Capital Markets from $4.00 to $2.75. They now have a “market perform” rating on the stock.
  • 10/29/2017 – J.C. Penney Company, Inc. Holding was given a new $3.00 price target on by analysts at Robert W. Baird. They now have a “hold” rating on the stock.
  • 10/29/2017 – J.C. Penney Company, Inc. Holding was given a new $4.00 price target on by analysts at Cowen and Company. They now have a “hold” rating on the stock.
  • 10/27/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at Atlantic Securities from an “overweight” rating to a “neutral” rating.
  • 10/27/2017 – J.C. Penney Company, Inc. Holding had its price target raised by analysts at Citigroup Inc. from $3.00 to $4.00. They now have a “neutral” rating on the stock.
  • 10/27/2017 – J.C. Penney Company, Inc. Holding was given a new $3.00 price target on by analysts at BMO Capital Markets. They now have a “hold” rating on the stock.
  • 10/27/2017 – J.C. Penney Company, Inc. Holding was given a new $3.00 price target on by analysts at Jefferies Group LLC. They now have a “hold” rating on the stock.
  • 10/27/2017 – J.C. Penney Company, Inc. Holding was given a new $3.00 price target on by analysts at Piper Jaffray Companies. They now have a “hold” rating on the stock.
  • 10/17/2017 – J.C. Penney Company, Inc. Holding was upgraded by analysts at Zacks Investment Research from a “sell” rating to a “hold” rating. According to Zacks, “The impact of challenging retail landscape, stiff competition from online retailers and waning store traffic is clearly visible on J. C. Penney’s shares performance that have underperformed the industry in a year. The company has been grappling with dismal comparable sales over the past few quarters. Further, the company’s higher debt level also raises a concern. Nevertheless, in an effort to lure customers and ramp up sales, management has introduced a new loyalty program. These along with remodeling, renovation and refurbishment of stores with special attention on enhancing the reach of national and especially private-label brands looks promising. J. C. Penney is also gradually increasing the count of Sephora stores which is going great business. Of late, estimates have been stable ahead of the company’s third quarter earnings release.”
  • 10/11/2017 – J.C. Penney Company, Inc. Holding was downgraded by analysts at Zacks Investment Research from a “hold” rating to a “sell” rating. According to Zacks, “The impact of challenging retail landscape, stiff competition from online retailers and waning store traffic is clearly visible on J. C. Penney’s shares performance that have underperformed the industry in a year. The company has been grappling with dismal comparable sales over the past few quarters. Further, the company’s higher debt level also raises a concern. Nevertheless, in an effort to lure customers and ramp up sales, management has introduced a new loyalty program. These along with remodeling, renovation and refurbishment of stores with special attention on enhancing the reach of national and especially private-label brands looks promising. J. C. Penney is also gradually increasing the count of Sephora stores which is going great business. Of late, estimates have been stable ahead of the company’s third quarter earnings release.”
  • 9/14/2017 – J.C. Penney Company, Inc. Holding had its “hold” rating reaffirmed by analysts at Jefferies Group LLC. They now have a $4.00 price target on the stock.

Shares of J.C. Penney Company, Inc. Holding Company (JCP) traded up $0.42 during midday trading on Monday, hitting $3.17. 54,370,100 shares of the stock were exchanged, compared to its average volume of 19,264,994. The firm has a market capitalization of $985.05, a PE ratio of 11.32 and a beta of 0.53. The company has a debt-to-equity ratio of 3.95, a current ratio of 1.44 and a quick ratio of 0.16. J.C. Penney Company, Inc. Holding Company has a 1-year low of $2.35 and a 1-year high of $10.74.

J.C. Penney Company, Inc. Holding (NYSE:JCP) last announced its earnings results on Friday, November 10th. The department store operator reported ($0.33) earnings per share for the quarter, topping the Thomson Reuters’ consensus estimate of ($0.43) by $0.10. The company had revenue of $2.81 billion during the quarter, compared to analyst estimates of $2.77 billion. J.C. Penney Company, Inc. Holding had a negative net margin of 1.43% and a positive return on equity of 7.60%. J.C. Penney Company, Inc. Holding’s revenue was down 1.8% compared to the same quarter last year. During the same quarter last year, the firm posted ($0.21) earnings per share. equities research analysts expect that J.C. Penney Company, Inc. Holding Company will post 0.06 earnings per share for the current fiscal year.

In related news, Director Paul J. Brown acquired 25,000 shares of the business’s stock in a transaction on Monday, August 21st. The shares were bought at an average price of $3.62 per share, with a total value of $90,500.00. Following the completion of the acquisition, the director now owns 68,123 shares in the company, valued at $246,605.26. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, Chairman Marvin R. Ellison acquired 100,000 shares of the business’s stock in a transaction on Friday, August 18th. The shares were bought at an average cost of $3.48 per share, for a total transaction of $348,000.00. Following the acquisition, the chairman now owns 2,852,280 shares of the company’s stock, valued at approximately $9,925,934.40. The disclosure for this purchase can be found here. In the last three months, insiders bought 310,135 shares of company stock valued at $1,111,391. Insiders own 1.02% of the company’s stock.

J. C. Penney Company, Inc is a holding company. The Company’s business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com. Its department stores and Website generally serve the same type of customers, its Website offers virtually the same mix of merchandise as its store assortment and other categories, and its department stores generally accept returns from sales made in stores and through its Website.

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