Amazon.com (NASDAQ:AMZN) Shares Down 2.5% – Time to Sell?

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price dropped 2.5% on Wednesday . The company traded as low as $236.22 and last traded at $236.65. Approximately 41,136,060 shares traded hands during mid-day trading, a decline of 2% from the average daily volume of 41,964,383 shares. The stock had previously closed at $242.60.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Analyst lift on ad/adjacent businesses — TD Cowen raised its AMZN price target to $315, arguing Amazon’s advertising business is entering a multi‑year boom that could materially boost revenue and margins. TD Cowen ups AMZN target on ad boom
• Positive Sentiment: AWS tied to AI growth — analysts and commentators continue to highlight AWS as the central growth engine as enterprises scale AI workloads, supporting revenue re‑acceleration expectations for 2026 and beyond. AWS cloud growth tied to AI, analyst says
• Positive Sentiment: AWS marketplace & partner momentum — third‑party enterprise AI/governance software (e.g., ModelOp) listing on AWS Marketplace and other partner announcements increase platform stickiness and could accelerate enterprise spend on AWS. ModelOp launches in AWS Marketplace
• Neutral Sentiment: Technical/momentum backdrop — some outlets note Amazon’s recent RSI/“overbought” readings reflect strong momentum rather than froth; with earnings due later this month, sentiment can remain supportive. Why Amazon’s overbought signal isn’t a red flag
• Neutral Sentiment: Logistics/operations tweaks — Allegiant to absorb Sun Country’s Amazon cargo business and Amazon testing “Just Walk Out” and big‑box retail concepts; operational moves that influence cost structure and omnichannel strategy but are incremental near term. Allegiant to absorb Sun Country Amazon cargo
• Negative Sentiment: Supplier negotiations and tariff fight — reports say Amazon is pushing suppliers for price cuts (as much as ~30%) after tariff shifts; this signals cost pressure/tactical margin management and could spark supplier friction or inventory shifts. Amazon seeks supplier discounts amid tariff fight
• Negative Sentiment: Legal & reputation risk — Amazon will appeal an Italian antitrust ruling (fine was reduced but dispute continues), adding an overhang of regulatory/legal uncertainty in Europe. Amazon to appeal Italian fine
• Negative Sentiment: Amazon-backed Saks Global files for bankruptcy — a small but visible loss in the company’s luxury/partner portfolio that raises questions about select investments and potential write‑downs. Amazon-backed Saks Global files for bankruptcy

Wall Street Analyst Weigh In

Several equities research analysts have recently commented on the stock. BNP Paribas initiated coverage on shares of Amazon.com in a research note on Monday, November 24th. They issued an “outperform” rating on the stock. Truist Financial set a $290.00 price target on shares of Amazon.com in a report on Friday, October 31st. Deutsche Bank Aktiengesellschaft upped their price objective on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research note on Friday, October 31st. President Capital lifted their target price on shares of Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a research note on Tuesday, November 4th. Finally, TD Cowen boosted their target price on Amazon.com from $300.00 to $315.00 and gave the stock a “buy” rating in a report on Tuesday. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat, Amazon.com presently has a consensus rating of “Moderate Buy” and a consensus target price of $295.61.

Amazon.com Stock Performance

The stock has a market cap of $2.53 trillion, a price-to-earnings ratio of 33.43, a P/E/G ratio of 1.55 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The firm has a fifty day simple moving average of $232.93 and a 200-day simple moving average of $228.29.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 EPS for the quarter, beating the consensus estimate of $1.57 by $0.38. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company had revenue of $180.17 billion during the quarter, compared to analysts’ expectations of $177.53 billion. During the same period last year, the firm earned $1.43 EPS. The business’s revenue for the quarter was up 13.4% on a year-over-year basis. Analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Activity at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total value of $4,311,031.68. Following the transaction, the chief executive officer owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Douglas J. Herrington sold 22,000 shares of the business’s stock in a transaction that occurred on Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $5,500,660.00. Following the sale, the chief executive officer directly owned 493,507 shares of the company’s stock, valued at approximately $123,391,555.21. This trade represents a 4.27% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 79,734 shares of company stock worth $18,534,017. Insiders own 10.80% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of the company. James Reed Financial Services Inc. lifted its position in Amazon.com by 21.0% in the 4th quarter. James Reed Financial Services Inc. now owns 1,158 shares of the e-commerce giant’s stock valued at $267,000 after acquiring an additional 201 shares in the last quarter. Trust Co. of Oklahoma boosted its holdings in shares of Amazon.com by 2.4% in the 4th quarter. Trust Co. of Oklahoma now owns 29,061 shares of the e-commerce giant’s stock valued at $6,708,000 after buying an additional 688 shares during the last quarter. Centennial Wealth Advisory LLC raised its holdings in shares of Amazon.com by 5.1% in the 4th quarter. Centennial Wealth Advisory LLC now owns 10,494 shares of the e-commerce giant’s stock valued at $2,422,000 after purchasing an additional 513 shares during the period. Centurion Wealth Management LLC lifted its position in shares of Amazon.com by 7.1% in the fourth quarter. Centurion Wealth Management LLC now owns 22,403 shares of the e-commerce giant’s stock valued at $5,171,000 after buying an additional 1,485 shares during the last quarter. Finally, ORG Wealth Partners LLC increased its holdings in shares of Amazon.com by 1.3% during the 4th quarter. ORG Wealth Partners LLC now owns 28,169 shares of the e-commerce giant’s stock worth $6,502,000 after acquiring an additional 363 shares during the last quarter. Institutional investors own 72.20% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.