Migdal Insurance & Financial Holdings Ltd. increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 15.7% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 1,639,900 shares of the e-commerce giant’s stock after buying an additional 222,000 shares during the quarter. Amazon.com accounts for approximately 3.3% of Migdal Insurance & Financial Holdings Ltd.’s holdings, making the stock its 8th biggest holding. Migdal Insurance & Financial Holdings Ltd.’s holdings in Amazon.com were worth $378,522,000 at the end of the most recent reporting period.
Several other hedge funds also recently made changes to their positions in the company. Fairway Wealth LLC boosted its holdings in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new stake in Amazon.com in the third quarter valued at $27,000. Bridge Generations Wealth Management LLC boosted its holdings in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares in the last quarter. Cooksen Wealth LLC boosted its holdings in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after acquiring an additional 47 shares in the last quarter. Finally, PayPay Securities Corp boosted its holdings in Amazon.com by 62.3% in the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock valued at $55,000 after acquiring an additional 96 shares in the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.
Amazon.com Stock Performance
AMZN opened at $268.99 on Tuesday. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The company has a market cap of $2.89 trillion, a price-to-earnings ratio of 32.18, a PEG ratio of 2.04 and a beta of 1.46. The company’s 50 day moving average is $230.01 and its 200 day moving average is $229.45. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56.
Wall Street Analyst Weigh In
A number of analysts have recently commented on AMZN shares. Sanford C. Bernstein restated an “outperform” rating and set a $315.00 target price (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Rosenblatt Securities boosted their target price on shares of Amazon.com from $296.00 to $332.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Tigress Financial boosted their target price on shares of Amazon.com from $305.00 to $315.00 and gave the company a “buy” rating in a report on Wednesday, March 25th. Deutsche Bank Aktiengesellschaft boosted their target price on shares of Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Finally, Morgan Stanley boosted their target price on shares of Amazon.com from $300.00 to $330.00 and gave the company an “overweight” rating in a report on Thursday, April 30th. Fifty-six equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $313.09.
Check Out Our Latest Report on AMZN
Insiders Place Their Bets
In other Amazon.com news, CEO Douglas J. Herrington sold 27,500 shares of the company’s stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the transaction, the chief executive officer directly owned 471,361 shares in the company, valued at $129,624,275. This represents a 5.51% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the company’s stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $8,621,800.00. Following the completion of the transaction, the chief executive officer owned 2,175,766 shares of the company’s stock, valued at $598,335,650. The trade was a 1.42% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 191,593 shares of company stock valued at $46,289,241. 8.90% of the stock is owned by company insiders.
Key Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Amazon is being highlighted as a potential AI winner, with multiple reports pointing to strong demand for AWS, custom chips, and AI inference infrastructure as a long-term growth driver. 5 Stocks Positioned to Benefit From the AI Inference Boom (AMZN)
- Positive Sentiment: Amazon’s custom AI chip backlog is reportedly huge, underscoring strong demand for its in-house semiconductor efforts and supporting the bullish case for AWS margins and competitiveness. Amazon’s AI Chip Backlog Stands at a Massive $225 Billion. That’s Great News for This Semiconductor Stock That Has Doubled in 2026
- Positive Sentiment: Amazon is expanding in France with a €15 billion investment in logistics, AI-driven operations, and job creation, which could strengthen its e-commerce and cloud footprint in Europe. Amazon’s €15b France Plan Reshapes Logistics AI And ESG Story
- Neutral Sentiment: Amazon brought back a Microsoft veteran to lead reliability efforts for AI agents inside AWS, a move that signals continued investment in enterprise AI but is not a near-term financial catalyst. Microsoft exec Shawn Bice returns to AWS to lead reliability push for AI agents
- Neutral Sentiment: Several recent articles frame Amazon as undervalued or attractive for long-term investors, but these are opinion pieces rather than new company disclosures. Is Amazon an Undervalued Stock to Buy?
- Negative Sentiment: Investors are also focused on Amazon’s large capital spending plans in 2026, which may keep near-term margins under pressure even if it supports future growth. Is Amazon an Undervalued Stock to Buy?
- Negative Sentiment: Amazon is facing fresh legal and labor-related headlines, including a proposed class-action lawsuit over Fire TV Sticks and continued scrutiny over AI-related layoffs, both of which may weigh on sentiment. Amazon Is Being Sued Over Fire TV Sticks That Stopped Working. Here’s What You Need to Know
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
Further Reading
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