Alphabet Inc. $GOOG Shares Bought by Mackenzie Financial Corp

Mackenzie Financial Corp boosted its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 5.6% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 758,537 shares of the information services provider’s stock after purchasing an additional 40,221 shares during the period. Mackenzie Financial Corp’s holdings in Alphabet were worth $184,742,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also made changes to their positions in GOOG. Silvant Capital Management LLC grew its position in shares of Alphabet by 2.8% during the third quarter. Silvant Capital Management LLC now owns 41,017 shares of the information services provider’s stock worth $9,990,000 after buying an additional 1,135 shares in the last quarter. Quadrant Capital Group LLC lifted its holdings in Alphabet by 1.6% during the 3rd quarter. Quadrant Capital Group LLC now owns 56,485 shares of the information services provider’s stock worth $13,757,000 after buying an additional 896 shares during the last quarter. Van ECK Associates Corp boosted its holdings in Alphabet by 2.0% in the third quarter. Van ECK Associates Corp now owns 653,242 shares of the information services provider’s stock valued at $159,097,000 after purchasing an additional 12,682 shares in the last quarter. Ceredex Value Advisors LLC purchased a new position in shares of Alphabet during the third quarter worth about $65,321,000. Finally, Capital World Investors increased its position in Alphabet by 1.9% during the third quarter. Capital World Investors now owns 28,625,464 shares of the information services provider’s stock worth $6,971,769,000 after buying an additional 539,679 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Transactions at Alphabet

In other news, CAO Amie Thuener O’toole sold 955 shares of the business’s stock in a transaction on Tuesday, March 3rd. The stock was sold at an average price of $298.00, for a total transaction of $284,590.00. Following the sale, the chief accounting officer directly owned 9,918 shares of the company’s stock, valued at $2,955,564. The trade was a 8.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider John Kent Walker sold 47,574 shares of the business’s stock in a transaction that occurred on Tuesday, February 17th. The shares were sold at an average price of $301.45, for a total transaction of $14,341,182.30. Following the sale, the insider owned 13,227 shares in the company, valued at $3,987,279.15. This represents a 78.25% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 2,112,493 shares of company stock valued at $118,605,094 in the last quarter. 12.99% of the stock is owned by company insiders.

Analyst Upgrades and Downgrades

Several brokerages have weighed in on GOOG. DA Davidson set a $300.00 target price on Alphabet in a research note on Tuesday, November 25th. KeyCorp set a $370.00 target price on Alphabet in a report on Thursday, February 5th. Royal Bank Of Canada reiterated an “outperform” rating and issued a $375.00 price target on shares of Alphabet in a report on Thursday, January 15th. UBS Group reiterated a “neutral” rating and set a $348.00 price objective (up from $345.00) on shares of Alphabet in a report on Thursday, February 12th. Finally, Oppenheimer reiterated an “outperform” rating and issued a $360.00 target price on shares of Alphabet in a report on Thursday, February 5th. Nine investment analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, Alphabet presently has a consensus rating of “Buy” and an average target price of $343.90.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google is rolling out Gemini AI “Agent Designer” on the Pentagon’s GenAI.mil portal, making custom AI agents available to the Pentagon’s ~3 million personnel — a meaningful enterprise reference customer and validation of Google’s government AI strategy. Google deepens Pentagon AI push after Anthropic sues Trump administration
• Positive Sentiment: Alphabet introduced Gemini Embedding 2, a new AI embedding model; market coverage noted an immediate positive reaction to the product release, supporting near-term demand and AI positioning. Google (GOOGL) Stock Rises after Introducing New Gemini Embedding 2 AI Model
• Positive Sentiment: Cloud-commercial momentum: expanded Waystar–Google Cloud partnership and continued deals (e.g., CVS Health AI-enabled platform) point to recurring cloud revenue and cross‑sell opportunities for Google Cloud. Alphabet Inc. (GOOG) Announced Expanded Partnership Between Waystar and Google Cloud
• Positive Sentiment: Short interest fell meaningfully in late February (down ~29% to ~31.9M shares), reducing immediate downside pressure from short sellers and lowering days-to-cover — a modest technical positive for the stock.
• Neutral Sentiment: Some short-interest reporting for early March shows anomalous zero/NaN values — treat those data points with caution; the underlying trend through late Feb was lower short interest.
• Neutral Sentiment: Meta will add advertiser location fees to cover digital taxes, following Google/Amazon precedent — an industry-level change that may normalize advertiser pass-throughs but doesn’t uniquely move Alphabet’s core fundamentals. Meta to charge advertisers a fee to offset Europe’s digital taxes
• Negative Sentiment: Nvidia’s high-bandwidth memory (HBM) shortage and rising HBM costs could raise infrastructure expenses for AI deployments and cloud providers, potentially increasing Google’s AI compute costs and capex. Nvidia’s (NVDA) Memory Shortage Could Cause Google (GOOGL) Billions
• Negative Sentiment: Regulatory risk: Indonesia’s plan to restrict high‑risk digital platforms for under‑16s could reduce engagement/monetization in that market if implemented broadly. Update: Indonesia Plans to Ban High-Risk Digital Platforms for Children Under 16
• Negative Sentiment: Insider activity: a recent CEO stock sale (~$9.86M) is a small negative signal investors sometimes watch; note this is routine for executives and not necessarily indicative of company health. Alphabet (NASDAQ:GOOG) CEO Sells $9,859,850.00 in Stock

Alphabet Trading Up 0.3%

Alphabet stock opened at $306.93 on Wednesday. The company has a debt-to-equity ratio of 0.11, a quick ratio of 2.01 and a current ratio of 2.01. The firm’s 50-day moving average is $319.96 and its 200-day moving average is $288.87. Alphabet Inc. has a 1 year low of $142.66 and a 1 year high of $350.15. The company has a market cap of $3.71 trillion, a P/E ratio of 28.39, a PEG ratio of 1.79 and a beta of 1.10.

Alphabet (NASDAQ:GOOG) last released its quarterly earnings results on Thursday, February 5th. The information services provider reported $2.82 EPS for the quarter, topping the consensus estimate of $2.59 by $0.23. The business had revenue of $113.83 billion during the quarter, compared to analyst estimates of $111.24 billion. Alphabet had a net margin of 32.81% and a return on equity of 35.01%. The company’s quarterly revenue was up 18.0% on a year-over-year basis. During the same quarter in the prior year, the firm earned $2.15 earnings per share. On average, equities analysts expect that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Monday, March 16th. Investors of record on Monday, March 9th will be issued a dividend of $0.21 per share. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Monday, March 9th. Alphabet’s payout ratio is presently 7.77%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.