Harte Hanks (NASDAQ:HHS) Shares Climb 2% – What’s Next?

Shares of Harte Hanks, Inc. (NASDAQ:HHS) shot up 2% during mid-day trading on Thursday. The company traded as high as $4.04 and last traded at $4.03. Approximately 12,448 shares traded hands during mid-day trading, a decline of 75% from the average session volume of 49,618 shares. The stock had previously closed at $3.95.

Analyst Ratings Changes

Separately, Weiss Ratings raised Harte Hanks from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Friday, August 28th. One research analyst has rated the stock with a Sell rating. According to data from MarketBeat, the company currently has an average rating of “Sell”.

Harte Hanks Trading Up 2.0%

The company has a 50 day simple moving average of $4.27 and a 200 day simple moving average of $3.13. The stock has a market capitalization of $30.02 million, a PE ratio of -5.30 and a beta of 0.24.

Harte Hanks (NASDAQ:HHS) last released its earnings results on Friday, August 14th. The business services provider reported ($0.67) earnings per share (EPS) for the quarter. The business had revenue of $37.98 million for the quarter. Harte Hanks had a negative return on equity of 30.14% and a negative net margin of 3.70%.

Institutional Investors Weigh In On Harte Hanks

An institutional investor recently bought a new position in Harte Hanks stock. Raffles Associates LP purchased a new stake in Harte Hanks, Inc. (NASDAQ:HHS) during the second quarter, according to the company in its most recent filing with the SEC. The firm purchased 87,757 shares of the business services provider’s stock, valued at approximately $190,000. Raffles Associates LP owned about 1.18% of Harte Hanks as of its most recent SEC filing. 33.75% of the stock is currently owned by institutional investors and hedge funds.

About Harte Hanks

Harte Hanks, Inc. is a customer experience and marketing services company that helps businesses attract, engage and retain customers. Its services are designed to support the customer lifecycle, from audience identification and campaign planning to execution, measurement and ongoing engagement. The company provides data-driven marketing, customer relationship management, digital marketing, direct marketing, analytics and customer care services. Its capabilities may include campaign strategy, creative development, marketing automation, database and customer insights, contact center support, and multichannel communications delivered through digital, email, direct mail and other channels.