WEBTOON Entertainment (NASDAQ:WBTN – Get Free Report) and Bilibili (NASDAQ:BILI – Get Free Report) are both communication services companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, risk, profitability, analyst recommendations and valuation.
Analyst Ratings
This is a summary of recent ratings for WEBTOON Entertainment and Bilibili, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| WEBTOON Entertainment | 1 | 5 | 1 | 0 | 2.00 |
| Bilibili | 0 | 1 | 8 | 0 | 2.89 |
WEBTOON Entertainment presently has a consensus price target of $10.88, indicating a potential upside of 22.05%. Bilibili has a consensus price target of $29.39, indicating a potential upside of 122.81%. Given Bilibili’s stronger consensus rating and higher possible upside, analysts clearly believe Bilibili is more favorable than WEBTOON Entertainment.
Volatility and Risk
WEBTOON Entertainment has a beta of 2.65, meaning that its stock price is 165% more volatile than the S&P 500. Comparatively, Bilibili has a beta of 0.64, meaning that its stock price is 36% less volatile than the S&P 500.
Insider and Institutional Ownership
16.1% of Bilibili shares are owned by institutional investors. 5.6% of WEBTOON Entertainment shares are owned by insiders. Comparatively, 22.2% of Bilibili shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Profitability
This table compares WEBTOON Entertainment and Bilibili’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| WEBTOON Entertainment | -25.09% | 2.10% | 1.60% |
| Bilibili | 4.88% | 11.42% | 4.29% |
Valuation & Earnings
This table compares WEBTOON Entertainment and Bilibili”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| WEBTOON Entertainment | $1.38 billion | 0.87 | -$345.93 million | ($2.63) | -3.39 |
| Bilibili | $4.34 billion | 1.26 | $170.67 million | $0.49 | 26.92 |
Bilibili has higher revenue and earnings than WEBTOON Entertainment. WEBTOON Entertainment is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.
Summary
Bilibili beats WEBTOON Entertainment on 12 of the 13 factors compared between the two stocks.
About WEBTOON Entertainment
WEBTOON Entertainment Inc. operates a storytelling platform worldwide. The company’s platform allows a community of creators and users to discover, create, and share new content. Its platform offers stories primarily in two ways, including web-comics, a graphical comic-like medium; and web-novels, which are text-based stories. The company was founded in 2014 and is headquartered in Los Angeles, California. WEBTOON Entertainment Inc. is a subsidiary of NAVER Corporation.
About Bilibili
Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.
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