Amazon.com’s (AMZN) “Buy” Rating Reiterated at Guggenheim

Guggenheim reaffirmed their buy rating on shares of Amazon.com (NASDAQ:AMZN) in a research report report published on Friday morning,Benzinga reports. They currently have a $320.00 target price on the e-commerce giant’s stock.

Other analysts have also issued reports about the stock. Phillip Securities lowered shares of Amazon.com from a “strong-buy” rating to a “moderate buy” rating in a research report on Monday, August 3rd. Weiss Ratings reiterated a “buy (b)” rating on shares of Amazon.com in a research report on Monday, August 3rd. Wolfe Research restated an “outperform” rating and issued a $315.00 price target on shares of Amazon.com in a research note on Friday, July 31st. Barclays restated an “overweight” rating and set a $365.00 price target (up from $330.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Morgan Stanley reissued an “overweight” rating and issued a $350.00 price target (up from $335.00) on shares of Amazon.com in a report on Monday, October 19th. One analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $320.86.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $240.35 on Friday. The firm has a market capitalization of $2.59 trillion, a P/E ratio of 19.43, a P/E/G ratio of 1.86 and a beta of 1.49. The company has a quick ratio of 0.82, a current ratio of 0.99 and a debt-to-equity ratio of 0.28. Amazon.com has a twelve month low of $196.00 and a twelve month high of $287.20. The stock’s 50-day simple moving average is $254.28 and its two-hundred day simple moving average is $243.09.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). Amazon.com had a net margin of 16.90% and a return on equity of 15.72%. The business had revenue of $201.94 billion for the quarter, compared to analyst estimates of $202.22 billion. During the same quarter in the prior year, the firm earned $1.95 earnings per share. The company’s revenue for the quarter was up 12.1% on a year-over-year basis. As a group, equities analysts anticipate that Amazon.com will post 8.00 EPS for the current fiscal year.

Insider Activity at Amazon.com

In other Amazon.com news, CEO Andrew R. Jassy sold 20,000 shares of the business’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the sale, the chief executive officer directly owned 2,235,766 shares of the company’s stock, valued at approximately $579,085,751.66. The trade was a 0.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of the business’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer owned 17,794 shares of the company’s stock, valued at approximately $4,609,713.64. The trade was a 44.97% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 70,589 shares of company stock valued at $18,302,125. Company insiders own 8.90% of the company’s stock.

Institutional Trading of Amazon.com

Several institutional investors have recently added to or reduced their stakes in the stock. Silvant Capital Management LLC purchased a new stake in Amazon.com during the 2nd quarter worth about $60,065,000. Public Employees Retirement System of Ohio bought a new position in Amazon.com in the 2nd quarter valued at about $909,868,000. Northstar Financial Companies Inc. purchased a new stake in shares of Amazon.com in the second quarter valued at about $3,376,000. Gryphon Financial Partners LLC increased its holdings in shares of Amazon.com by 7.5% in the first quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant’s stock worth $15,221,000 after buying an additional 5,125 shares during the period. Finally, First Citizens Bank & Trust Co. boosted its holdings in Amazon.com by 1.7% in the first quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant’s stock worth $63,285,000 after purchasing an additional 5,104 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth accelerated significantly. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth in nearly five years. Management said AWS could grow more than 40% annually in 2027 and 2028, supported by AI demand, a large backlog and rising cloud workloads. Analysts including JPMorgan, Canaccord, Monness and RBC maintained bullish ratings or targets, viewing AWS as a potential long-term, trillion-dollar business. AWS growth hits 39 percent
• Positive Sentiment: Amazon continues expanding its AI and adjacent businesses. The company plans to sell its Trainium AI chips externally by late 2027, while Amazon Pharmacy users increased more than 60% year over year and Prime Video reportedly reached profitability. Management also highlighted longer-term opportunities in retail automation, satellite internet and AI infrastructure. Amazon Trainium AI chips
• Neutral Sentiment: Analyst sentiment remains broadly constructive, but targets were trimmed. Several firms reaffirmed Buy or Outperform ratings, with targets generally well above the current trading level. However, Wells Fargo, Morgan Stanley, Wedbush, Scotiabank, Cantor Fitzgerald and others lowered targets, signaling reduced near-term confidence after the earnings release. Amazon price target changes
• Negative Sentiment: Amazon missed both major Q3 estimates. Earnings per share came in at $1.89 versus roughly $1.97–$2.01 expected, while revenue was $201.94 billion compared with about $202.2 billion anticipated. Fourth-quarter revenue guidance was also viewed as soft, raising concerns about holiday-season retail demand. Amazon fourth-quarter guidance
• Negative Sentiment: AI investment is pressuring cash flow and leverage. Amazon spent about $77 billion on property and equipment in Q3 and continues targeting approximately $220 billion in 2026 capital expenditures. Trailing free cash flow fell to a $42.4 billion deficit, while long-term debt increased substantially. Investors are questioning when the spending will generate adequate returns, overshadowing AWS’s strong growth. Amazon AI spending concerns
• Negative Sentiment: Broader technology-sector weakness amplified the selling. Amazon’s report contributed to a wider Nasdaq decline as investors reconsidered whether massive AI infrastructure spending across Big Tech can produce timely profits. Concerns about AI-related debt, cash burn and valuation affected sentiment beyond Amazon itself. Nasdaq and AI spending concerns

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.