ServiceNow, Inc. $NOW Shares Newly Acquired by Prosperitas Financial LLC

Prosperitas Financial LLC purchased a new position in shares of ServiceNow, Inc. (NYSE:NOW) in the third quarter, according to its most recent disclosure with the SEC. The firm purchased 39,784 shares of the information technology services provider’s stock, valued at approximately $5,331,000. ServiceNow makes up 1.6% of Prosperitas Financial LLC’s investment portfolio, making the stock its 26th largest position.

Several other institutional investors have also made changes to their positions in the company. Canopy Partners LLC grew its position in ServiceNow by 11.0% in the third quarter. Canopy Partners LLC now owns 11,183 shares of the information technology services provider’s stock worth $1,499,000 after acquiring an additional 1,104 shares in the last quarter. CHICAGO TRUST Co NA increased its stake in shares of ServiceNow by 75.7% during the 3rd quarter. CHICAGO TRUST Co NA now owns 13,809 shares of the information technology services provider’s stock worth $1,851,000 after purchasing an additional 5,949 shares during the last quarter. Partners Wealth Management LLC acquired a new position in shares of ServiceNow during the 3rd quarter worth $977,000. Soltis Investment Advisors LLC raised its holdings in shares of ServiceNow by 29.7% during the 3rd quarter. Soltis Investment Advisors LLC now owns 58,015 shares of the information technology services provider’s stock valued at $7,775,000 after purchasing an additional 13,277 shares in the last quarter. Finally, Founders Financial Securities LLC raised its holdings in shares of ServiceNow by 43.4% during the 3rd quarter. Founders Financial Securities LLC now owns 7,711 shares of the information technology services provider’s stock valued at $1,033,000 after purchasing an additional 2,334 shares in the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Buying and Selling

In other ServiceNow news, Director Paul Chamberlain sold 2,700 shares of the firm’s stock in a transaction that occurred on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the sale, the director owned 43,990 shares in the company, valued at approximately $5,960,645. This trade represents a 5.78% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction that occurred on Monday, August 31st. The stock was sold at an average price of $147.87, for a total value of $300,767.58. Following the sale, the insider directly owned 18,305 shares in the company, valued at $2,706,760.35. The trade was a 10.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 14,081 shares of company stock valued at $1,937,904 over the last three months. 0.34% of the stock is owned by corporate insiders.

ServiceNow Stock Performance

NYSE NOW opened at $105.12 on Friday. The company’s fifty day moving average is $138.71 and its two-hundred day moving average is $115.45. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $189.53. The company has a debt-to-equity ratio of 0.42, a current ratio of 0.72 and a quick ratio of 0.70. The firm has a market capitalization of $109.11 billion, a price-to-earnings ratio of 75.63, a P/E/G ratio of 2.02 and a beta of 0.99.

ServiceNow (NYSE:NOW) last announced its quarterly earnings data on Wednesday, October 28th. The information technology services provider reported $1.00 EPS for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. The company had revenue of $4.11 billion for the quarter, compared to analyst estimates of $4.09 billion. During the same period in the prior year, the company posted $4.82 EPS. The firm’s quarterly revenue was up 20.5% on a year-over-year basis. Equities research analysts forecast that ServiceNow, Inc. will post 2.21 EPS for the current year.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow reported 20.5% year-over-year revenue growth, supported by subscription demand, and raised its 2026 artificial-intelligence contract target to $1.7 billion. Management and bullish analysts argue that AI adoption could accelerate growth in 2027. ServiceNow: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Several analysts continue to rate NOW Buy or Overweight despite reducing their price targets. JPMorgan, Piper Sandler, Wells Fargo and Oppenheimer still see substantial long-term upside, suggesting the sell-off may have been excessive. ServiceNow stock is on track for its largest drop on record
• Positive Sentiment: A new partnership with BDO Canada will help organizations govern AI and automate operations using ServiceNow’s platform, providing potential support for future enterprise demand. BDO Canada partners with ServiceNow
• Neutral Sentiment: ServiceNow’s CEO has defended the company’s valuation and long-term opportunity, while a reported $3 million insider stock purchase may signal management confidence. However, such commentary has not offset investor concerns about guidance. ServiceNow CEO makes striking unicorn claim
• Negative Sentiment: The primary catalyst for the sell-off was management’s forecast for slower fourth-quarter current remaining performance obligation growth—about 18.5%, below the approximately 21.5% revenue-growth outlook. Because cRPO represents contracted future revenue, investors viewed the gap as a warning that demand may be weakening. ServiceNow Guides to Slower Backlog Growth
• Negative Sentiment: Third-quarter adjusted earnings of $1.00 per share fell short of the $1.02 consensus estimate. The miss, combined with concerns that AI could disrupt traditional software pricing and demand, overshadowed the revenue beat and higher AI target. ServiceNow shares plunge after earnings
• Negative Sentiment: Investors are also monitoring ServiceNow’s roughly $7.5 billion debt load and rising interest costs, while a shareholder investigation into potential securities-law violations adds reputational and legal uncertainty. ServiceNow’s Debt and Interest Costs Jump

Wall Street Analyst Weigh In

Several research firms recently issued reports on NOW. Morgan Stanley reaffirmed an “overweight” rating and issued a $160.00 price objective on shares of ServiceNow in a research note on Thursday. Citigroup lowered their target price on shares of ServiceNow from $170.00 to $157.00 and set a “buy” rating on the stock in a research report on Thursday. Bank of America raised their target price on ServiceNow from $130.00 to $150.00 and gave the company a “buy” rating in a report on Wednesday, August 19th. Weiss Ratings cut ServiceNow from a “hold (c)” rating to a “hold (c-)” rating in a research report on Friday. Finally, Oppenheimer reaffirmed an “outperform” rating and issued a $165.00 price target on shares of ServiceNow in a research report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $154.50.

ServiceNow Company Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.