eBay Inc. (NASDAQ:EBAY) Stock Has Consensus Price Target of $115.84 According to Analysts

eBay Inc. (NASDAQ:EBAY) has been assigned a consensus recommendation of “Hold” from the thirty-three research firms that are presently covering the company, MarketBeat reports. Two research analysts have rated the stock with a sell recommendation, sixteen have issued a hold recommendation, thirteen have given a buy recommendation and two have issued a strong buy recommendation on the company. The average 1 year target price among analysts that have issued a report on the stock in the last year is $116.19.

EBAY has been the topic of several research analyst reports. Jefferies Financial Group dropped their price objective on eBay from $80.00 to $75.00 and set an “underperform” rating on the stock in a research note on Monday, September 21st. UBS Group boosted their price target on eBay from $120.00 to $131.00 and gave the company a “neutral” rating in a research note on Tuesday. Needham & Company LLC increased their price objective on eBay from $122.00 to $135.00 and gave the stock a “buy” rating in a research report on Thursday, August 6th. Mizuho set a $110.00 price objective on eBay in a research report on Thursday, August 6th. Finally, Citizens Jmp downgraded eBay from an “outperform” rating to a “market perform” rating in a report on Tuesday, August 4th.

Key Stories Impacting eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q3 results exceeded expectations. eBay reported revenue of approximately $3.2 billion, up 14% year over year, while gross merchandise volume rose 15% to $23.2 billion. Non-GAAP earnings were $1.51 per share, above analysts’ estimates near $1.41-$1.43 and up from $1.36 a year earlier. eBay Inc. Reports Third Quarter 2026 Results
• Positive Sentiment: Management projected continued growth. eBay reportedly provided better-than-expected fourth-quarter guidance and forecast double-digit merchandise-volume growth, supporting the view that its recent operating momentum can continue. Why eBay Stock Is Trading Higher Wednesday
• Positive Sentiment: Key categories are performing well. CEO Jamie Iannone cited broad-based momentum, with collectibles remaining the company’s largest growth driver and live shopping contributing to sales strength. eBay Sales Rise on Strength in Collectibles, Live Shopping
• Positive Sentiment: Capital returns added support. eBay returned $827 million to shareholders during the quarter through $689 million in share repurchases and $138 million in dividends. eBay Third Quarter Results
• Neutral Sentiment: UBS raised its price target to $131 from $120 but retained a Neutral rating, suggesting improved fundamentals are largely balanced by valuation or execution concerns. UBS Adjusts Price Target on eBay
• Neutral Sentiment: Reports about a $60 million AI supercomputer listed on eBay are attention-grabbing but appear to be an isolated marketplace listing with no meaningful impact on eBay’s financial outlook. AI Supercomputer Listed on eBay

eBay Price Performance

Shares of EBAY opened at $118.02 on Friday. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02. The stock has a 50 day simple moving average of $110.11 and a 200 day simple moving average of $103.57. eBay has a 52-week low of $78.03 and a 52-week high of $124.59. The firm has a market capitalization of $52.52 billion, a PE ratio of 24.43, a P/E/G ratio of 3.04 and a beta of 1.33.

eBay (NASDAQ:EBAY) last released its earnings results on Wednesday, October 28th. The e-commerce company reported $1.51 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.41 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%. The firm had revenue of $3.21 billion during the quarter, compared to analysts’ expectations of $3.12 billion. During the same quarter in the prior year, the company earned $1.36 EPS. The company’s revenue was up 13.7% on a year-over-year basis. Sell-side analysts predict that eBay will post 4.90 EPS for the current fiscal year.

Insider Activity

In other eBay news, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the completion of the transaction, the chief executive officer directly owned 253,211 shares in the company, valued at $27,486,054.05. The trade was a 4.20% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Sweetnam sold 1,014 shares of the company’s stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total transaction of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares of the company’s stock, valued at $3,604,008.94. This trade represents a 2.77% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 34,344 shares of company stock worth $3,635,567 over the last 90 days. 0.67% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently made changes to their positions in the company. Cedar Mountain Advisors LLC grew its position in shares of eBay by 128.9% in the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after buying an additional 156 shares during the last quarter. Cassaday & Co Wealth Management LLC bought a new position in shares of eBay in the first quarter worth about $26,000. John Boyer Inc. bought a new position in shares of eBay in the third quarter worth approximately $26,000. Compass Financial Management LLC bought a new stake in eBay during the 2nd quarter valued at approximately $28,000. Finally, Field & Main Bank bought a new position in shares of eBay during the 2nd quarter valued at about $31,000. Institutional investors and hedge funds own 87.48% of the company’s stock.

About eBay

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.