ServiceNow, Inc. $NOW Shares Purchased by D.A. Davidson & CO.

D.A. Davidson & CO. raised its stake in ServiceNow, Inc. (NYSE:NOW) by 2.3% in the 3rd quarter, HoldingsChannel reports. The fund owned 334,709 shares of the information technology services provider’s stock after buying an additional 7,445 shares during the quarter. D.A. Davidson & CO.’s holdings in ServiceNow were worth $44,854,000 at the end of the most recent reporting period.

A number of other institutional investors also recently modified their holdings of NOW. Bank of Nova Scotia raised its position in shares of ServiceNow by 53.3% during the first quarter. Bank of Nova Scotia now owns 1,018,036 shares of the information technology services provider’s stock worth $106,436,000 after acquiring an additional 353,749 shares during the last quarter. Sapient Capital LLC lifted its stake in shares of ServiceNow by 266.0% during the second quarter. Sapient Capital LLC now owns 77,661 shares of the information technology services provider’s stock valued at $7,710,000 after acquiring an additional 56,444 shares during the period. Meeder Advisory Services Inc. bought a new position in ServiceNow in the second quarter valued at about $2,881,000. Vestor Capital LLC boosted its holdings in ServiceNow by 38,987.2% in the first quarter. Vestor Capital LLC now owns 122,343 shares of the information technology services provider’s stock valued at $12,791,000 after acquiring an additional 122,030 shares during the last quarter. Finally, Cardano Risk Management B.V. boosted its holdings in ServiceNow by 6.9% in the second quarter. Cardano Risk Management B.V. now owns 484,785 shares of the information technology services provider’s stock valued at $48,129,000 after acquiring an additional 31,119 shares during the last quarter. 87.18% of the stock is owned by institutional investors.

Insiders Place Their Bets

In other news, Director Paul Chamberlain sold 2,700 shares of the business’s stock in a transaction dated Thursday, August 27th. The stock was sold at an average price of $135.50, for a total transaction of $365,850.00. Following the completion of the transaction, the director directly owned 43,990 shares in the company, valued at approximately $5,960,645. The trade was a 5.78% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Jacqueline Canney sold 7,847 shares of the business’s stock in a transaction dated Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the transaction, the insider owned 30,042 shares of the company’s stock, valued at $4,145,796. The trade was a 20.71% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 14,081 shares of company stock worth $1,937,904. Insiders own 0.34% of the company’s stock.

ServiceNow Stock Down 3.4%

NYSE:NOW opened at $149.55 on Thursday. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $192.97. The stock’s fifty day simple moving average is $139.55 and its 200-day simple moving average is $115.79. The firm has a market capitalization of $154.63 billion, a P/E ratio of 93.47, a P/E/G ratio of 2.92 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, October 28th. The information technology services provider reported $1.00 EPS for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). The company had revenue of $4.11 billion during the quarter, compared to the consensus estimate of $4.09 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The company’s revenue for the quarter was up 20.5% compared to the same quarter last year. During the same quarter in the prior year, the company posted $4.82 EPS. Equities research analysts expect that ServiceNow, Inc. will post 2.23 earnings per share for the current year.

Analysts Set New Price Targets

A number of analysts recently commented on the company. TD Cowen lifted their price objective on ServiceNow from $140.00 to $165.00 and gave the stock a “buy” rating in a research report on Thursday, October 15th. Morgan Stanley set a $180.00 target price on shares of ServiceNow in a research report on Tuesday, July 21st. Mizuho set a $170.00 target price on shares of ServiceNow and gave the company an “outperform” rating in a research note on Thursday, October 15th. UBS Group set a $165.00 target price on shares of ServiceNow in a research note on Monday, October 19th. Finally, Barclays reiterated an “overweight” rating and set a $160.00 price target (up from $134.00) on shares of ServiceNow in a research report on Tuesday, October 13th. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have given a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and an average price target of $155.74.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow reported third-quarter revenue of $4.11 billion, up 20.5% year over year and above the $4.09 billion analyst estimate. Subscription revenue reached $3.988 billion, representing 21% growth. ServiceNow Reports Third Quarter 2026 Financial Results
• Positive Sentiment: Management highlighted continued momentum in enterprise AI, including an expanded partnership with OpenAI to connect AI reasoning with governed business workflows and cybersecurity applications. ServiceNow and OpenAI partnership
• Positive Sentiment: HPE selected ServiceNow for a five-year agreement to support its Cloud & AI business, while ServiceNow also launched a Control Tower Alliance with major technology and security partners. These developments could support longer-term AI adoption and recurring revenue. HPE selects ServiceNow
• Neutral Sentiment: ServiceNow’s AI growth outlook remains a key long-term strength, but investors are scrutinizing whether accelerating AI bookings and multi-million-dollar deals can justify the company’s elevated valuation and sustain its recent share-price gains. ServiceNow AI outlook
• Negative Sentiment: Adjusted earnings were $1.00 per share, below the $1.02 consensus estimate and only modestly above $0.96 a year earlier. Acquisition-related costs ended a six-quarter streak of earnings beats, raising concerns about near-term profitability. ServiceNow Q3 earnings miss
• Negative Sentiment: The company’s fourth-quarter revenue outlook came in below Wall Street expectations. That guidance disappointed investors despite the revenue beat and helped drive the sharp decline in ServiceNow shares following the report. ServiceNow weak Q4 outlook

ServiceNow Company Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.