MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 7,273 Shares of Company Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 7,273 shares of the firm’s stock in a transaction on Monday, October 26th. The stock was sold at an average price of $11.83, for a total value of $86,039.59. Following the completion of the sale, the director directly owned 805,457 shares of the company’s stock, valued at $9,528,556.31. The trade was a 0.89% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, October 28th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total transaction of $84,584.99.
• On Wednesday, October 28th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total value of $22,562.20.
• On Tuesday, October 27th, Eugene Nonko sold 8,283 shares of MediaAlpha stock. The stock was sold at an average price of $11.85, for a total value of $98,153.55.
• On Tuesday, October 27th, Eugene Nonko sold 3,394 shares of MediaAlpha stock. The shares were sold at an average price of $11.92, for a total value of $40,456.48.
• On Monday, October 26th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.83, for a total transaction of $22,950.20.
• On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total transaction of $84,584.99.
• On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $22,562.20.
• On Monday, October 19th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.39, for a total transaction of $82,839.47.
• On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.39, for a total transaction of $22,096.60.
• On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.37, for a total transaction of $69,136.79.

MediaAlpha Trading Down 0.3%

MAX stock traded down $0.03 during midday trading on Wednesday, hitting $11.74. The company’s stock had a trading volume of 908,249 shares, compared to its average volume of 791,725. The firm’s 50-day moving average is $11.23 and its 200-day moving average is $10.63. MediaAlpha, Inc. has a 12 month low of $7.09 and a 12 month high of $14.70. The company has a market cap of $719.07 million, a PE ratio of 7.25 and a beta of 1.14.

MediaAlpha (NYSE:MAX) last released its quarterly earnings data on Wednesday, October 28th. The company reported $0.46 EPS for the quarter, beating the consensus estimate of $0.28 by $0.18. MediaAlpha had a negative return on equity of 301.42% and a net margin of 7.94%. The company had revenue of $375.95 million for the quarter, compared to analysts’ expectations of $347.93 million. Analysts expect that MediaAlpha, Inc. will post 1.44 earnings per share for the current year.

Hedge Funds Weigh In On MediaAlpha

Several institutional investors and hedge funds have recently bought and sold shares of the stock. Bank of America Corp DE grew its stake in shares of MediaAlpha by 380.9% during the 1st quarter. Bank of America Corp DE now owns 279,704 shares of the company’s stock valued at $2,601,000 after acquiring an additional 221,540 shares during the period. Dimensional Fund Advisors LP increased its holdings in MediaAlpha by 94.1% in the 1st quarter. Dimensional Fund Advisors LP now owns 620,669 shares of the company’s stock worth $5,773,000 after acquiring an additional 300,871 shares in the last quarter. Jacobs Asset Management LLC increased its holdings in MediaAlpha by 31.1% in the 1st quarter. Jacobs Asset Management LLC now owns 924,443 shares of the company’s stock worth $8,597,000 after acquiring an additional 219,144 shares in the last quarter. Globeflex Capital L P purchased a new stake in MediaAlpha in the 2nd quarter worth approximately $702,000. Finally, Principal Financial Group Inc. raised its stake in MediaAlpha by 288.7% during the 1st quarter. Principal Financial Group Inc. now owns 137,613 shares of the company’s stock worth $1,280,000 after acquiring an additional 102,210 shares during the period. 64.39% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

Several equities analysts have recently weighed in on MAX shares. Royal Bank Of Canada increased their price objective on shares of MediaAlpha from $11.00 to $15.00 and gave the stock an “outperform” rating in a research note on Wednesday, August 5th. Weiss Ratings upgraded shares of MediaAlpha from a “hold (c)” rating to a “hold (c+)” rating in a research report on Thursday, October 8th. Canaccord Genuity Group upped their target price on shares of MediaAlpha from $15.00 to $17.00 and gave the company a “buy” rating in a report on Thursday, July 30th. Keefe, Bruyette & Woods increased their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research report on Wednesday, July 8th. Finally, Zacks Research downgraded shares of MediaAlpha from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, October 21st. One research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat, MediaAlpha has an average rating of “Moderate Buy” and a consensus target price of $13.79.

Key MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha reported third-quarter earnings of $0.46 per share, up from $0.26 a year earlier and well above analyst estimates ranging from $0.28 to $0.33. The significant earnings beat likely drove the stock’s rally. MediaAlpha Beats Q3 Earnings and Revenue Estimates
• Positive Sentiment: Revenue reached a record $375.9 million, increasing 23% year over year and surpassing the $347.9 million consensus forecast. Net income was $29.4 million, while adjusted EBITDA also set a record at $39.5 million, signaling strong marketplace demand and operating momentum. MediaAlpha Announces Third Quarter 2026 Financial Results
• Positive Sentiment: Management described the quarter as a milestone period, citing record performance across key metrics and broadening demand in MediaAlpha’s marketplace. Investors may view this as evidence that growth is broad-based rather than dependent on a single business area. MediaAlpha Q3 Key Metrics
• Neutral Sentiment: Sell-side brokerages collectively rate MAX “Moderate Buy,” supporting a generally favorable analyst view, although the rating does not represent a new earnings estimate or price-target change. MediaAlpha Rated Moderate Buy
• Negative Sentiment: Director Eugene Nonko filed a Form 144 indicating a planned sale of 31,335 shares worth approximately $370,648. The proposed insider transaction could create modest selling pressure, though it is small relative to the company’s overall market value and does not necessarily signal deteriorating fundamentals. MediaAlpha Director Form 144 Filing

MediaAlpha Company Profile

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.