Dollar General Corporation $DG Shares Newly Purchased by Sigma Investment Counselors Inc.

Sigma Investment Counselors Inc. bought a new position in Dollar General Corporation (NYSE:DG) in the 3rd quarter, HoldingsChannel reports. The fund bought 24,111 shares of the company’s stock, valued at approximately $2,883,000.

Several other large investors also recently made changes to their positions in DG. Victory Financial Group LLC acquired a new position in shares of Dollar General during the third quarter worth approximately $235,000. Generali Asset Management SPA SGR increased its position in Dollar General by 40.8% in the 3rd quarter. Generali Asset Management SPA SGR now owns 17,682 shares of the company’s stock valued at $2,114,000 after acquiring an additional 5,123 shares during the period. Ashton Thomas Securities LLC acquired a new stake in Dollar General in the 3rd quarter valued at approximately $248,000. Oppenheimer & Co. Inc. increased its position in Dollar General by 6.8% in the 3rd quarter. Oppenheimer & Co. Inc. now owns 7,243 shares of the company’s stock valued at $866,000 after acquiring an additional 460 shares during the period. Finally, Verdence Capital Advisors LLC raised its stake in Dollar General by 3.5% during the 3rd quarter. Verdence Capital Advisors LLC now owns 57,207 shares of the company’s stock valued at $6,841,000 after acquiring an additional 1,952 shares in the last quarter. Institutional investors and hedge funds own 91.77% of the company’s stock.

More Dollar General News

Here are the key news stories impacting Dollar General this week:

• Positive Sentiment: JPMorgan raised its price target for Dollar General (DG) to $178 from $176, indicating that the analyst still sees substantial upside despite the recent controversy. JPMorgan Adjusts Price Target on Dollar General to $178 From $176
• Neutral Sentiment: At approximately $126.86, DG was trading near its 50-day and 200-day moving averages. Commentary on valuation suggests the stock could be undervalued based on earnings and longer-term returns, but the pricing allegations have weakened near-term investor sentiment. Is Dollar General Stock Undervalued Right Now?
• Negative Sentiment: The Federal Trade Commission and attorneys general from 20 states sued Dollar General (DG), alleging widespread deceptive pricing that caused shoppers to pay more than advertised or marked prices. Regulators cited at least 29,265 complaints from January 2023 through March 2026, alleged that the company knew about recurring discrepancies, and are seeking monetary relief, civil penalties and court-ordered pricing controls. The allegations directly challenge Dollar General’s low-price brand promise and could create legal, compliance and reputational costs. FTC and 20 States Sue Dollar General
• Negative Sentiment: The complaint follows more than $6 million in prior inaccurate-pricing settlements across six states, including a $1.875 million New York settlement. Dollar General says it has cooperated with the FTC, disputes the agency’s estimated damages and plans to fight the case; a law firm is also investigating potential shareholder claims. Dollar General Pricing Lawsuit Analysis

Analyst Ratings Changes

A number of research analysts have issued reports on the company. BNP Paribas Exane boosted their price target on Dollar General from $113.00 to $129.00 and gave the stock a “neutral” rating in a research report on Friday, August 28th. Piper Sandler raised their price target on Dollar General from $118.00 to $123.00 and gave the company a “neutral” rating in a report on Friday, August 28th. Barclays raised their price target on Dollar General from $148.00 to $151.00 and gave the company an “overweight” rating in a report on Tuesday, September 8th. Gordon Haskett upgraded shares of Dollar General from a “hold” rating to a “buy” rating and set a $140.00 price objective on the stock in a research note on Tuesday, October 6th. Finally, Morgan Stanley upped their price objective on shares of Dollar General from $132.00 to $145.00 and gave the stock an “equal weight” rating in a report on Friday, August 28th. Twelve analysts have rated the stock with a Buy rating, sixteen have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, Dollar General presently has a consensus rating of “Hold” and a consensus price target of $137.96.

Dollar General Stock Down 1.4%

Shares of NYSE DG opened at $126.62 on Wednesday. Dollar General Corporation has a 1 year low of $95.11 and a 1 year high of $158.23. The stock has a fifty day moving average price of $125.85 and a two-hundred day moving average price of $126.36.

Dollar General (NYSE:DG) last posted its quarterly earnings data on Thursday, August 27th. The company reported $2.48 EPS for the quarter, topping analysts’ consensus estimates of $2.01 by $0.47. The firm had revenue of $11.29 billion during the quarter, compared to the consensus estimate of $11.20 billion. The firm’s quarterly revenue was up 5.2% on a year-over-year basis. During the same period in the prior year, the firm posted $1.86 EPS. Dollar General has set its FY 2026 guidance at 7.800-8.000 EPS. On average, research analysts expect that Dollar General Corporation will post 7.69 earnings per share for the current year.

Dollar General Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, October 20th. Investors of record on Tuesday, October 6th were issued a dividend of $0.59 per share. This represents a $2.36 dividend on an annualized basis and a yield of 1.9%. The ex-dividend date of this dividend was Tuesday, October 6th.

Dollar General Company Profile

Dollar General Corporation (NYSE: DG) is a discount retailer that operates stores offering everyday essentials at value-oriented prices. Its merchandise typically includes consumable products such as food, beverages, cleaning supplies, paper products, and personal-care items, along with seasonal goods, basic apparel, home products, and select health and beauty items.

The company primarily serves communities across the United States through a large network of neighborhood-focused stores, including locations in rural and suburban markets.