Planet Fitness (NYSE:PLNT – Get Free Report) and Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, valuation, earnings, profitability, institutional ownership, risk and dividends.
Institutional & Insider Ownership
95.5% of Planet Fitness shares are owned by institutional investors. Comparatively, 4.0% of Bragg Gaming Group shares are owned by institutional investors. 0.9% of Planet Fitness shares are owned by insiders. Comparatively, 26.4% of Bragg Gaming Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Planet Fitness and Bragg Gaming Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Planet Fitness | 1 | 9 | 11 | 1 | 2.55 |
| Bragg Gaming Group | 1 | 1 | 1 | 0 | 2.00 |
Planet Fitness presently has a consensus target price of $69.34, suggesting a potential upside of 32.10%. Bragg Gaming Group has a consensus target price of $6.00, suggesting a potential upside of 450.46%. Given Bragg Gaming Group’s higher possible upside, analysts plainly believe Bragg Gaming Group is more favorable than Planet Fitness.
Valuation and Earnings
This table compares Planet Fitness and Bragg Gaming Group”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Planet Fitness | $1.32 billion | 2.99 | $219.10 million | $2.95 | 17.79 |
| Bragg Gaming Group | $119.98 million | 0.28 | -$9.18 million | ($0.36) | -3.03 |
Planet Fitness has higher revenue and earnings than Bragg Gaming Group. Bragg Gaming Group is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Planet Fitness has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500. Comparatively, Bragg Gaming Group has a beta of 0.77, indicating that its share price is 23% less volatile than the S&P 500.
Profitability
This table compares Planet Fitness and Bragg Gaming Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Planet Fitness | 16.88% | -59.46% | 8.60% |
| Bragg Gaming Group | -7.48% | -12.70% | -8.22% |
Summary
Planet Fitness beats Bragg Gaming Group on 11 of the 14 factors compared between the two stocks.
About Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
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