Salesforce Inc. $CRM Stock Position Trimmed by TD Waterhouse Canada Inc.

TD Waterhouse Canada Inc. decreased its position in Salesforce Inc. (NYSE:CRM) by 23.3% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 73,168 shares of the CRM provider’s stock after selling 22,206 shares during the quarter. TD Waterhouse Canada Inc.’s holdings in Salesforce were worth $17,317,000 at the end of the most recent quarter.

Other large investors also recently bought and sold shares of the company. ABS Direct Equity Fund LLC acquired a new position in shares of Salesforce during the second quarter worth $25,000. Manning & Napier Advisors LLC acquired a new position in shares of Salesforce during the second quarter worth $26,000. Persistent Asset Partners Ltd purchased a new position in shares of Salesforce in the second quarter valued at $27,000. Costello Asset Management INC boosted its stake in shares of Salesforce by 410.3% in the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after purchasing an additional 119 shares during the period. Finally, Gables Capital Management Inc. purchased a new position in shares of Salesforce in the second quarter valued at $28,000. Institutional investors and hedge funds own 80.43% of the company’s stock.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce launched Hunter, an AI-powered outbound sales agent built on Agentforce. Integrations with ZoomInfo, Demandbase and DocuSign could increase adoption of Salesforce’s higher-value AI workflows and make the platform more embedded in customers’ sales and contracting processes. Salesforce unveils Hunter for AI-powered outbound sales
• Positive Sentiment: Bank of America reportedly upgraded Salesforce in a rare double upgrade, citing improving confidence in the company’s AI strategy, including a small AI acquisition and changes to AI-product pricing. The upgrade supports the view that monetization could improve as customers move to premium offerings. Salesforce received a rare double upgrade
• Positive Sentiment: The Loops AI acquisition and new Agentforce capabilities reinforce Salesforce’s effort to turn AI into a growth driver, although investors will need evidence of meaningful revenue acceleration. Salesforce buys the Loops AI platform
• Neutral Sentiment: Investor interest in CRM has risen sharply, with Salesforce appearing among heavily searched stocks. This may increase visibility but is not, by itself, a fundamental catalyst. Investors heavily search Salesforce
• Negative Sentiment: Enterprise-software shares are falling as worries spread that aggressive AI infrastructure and financing commitments may not generate sufficient returns. Salesforce is being pulled lower alongside other AI-linked software leaders. Enterprise software stocks fall as AI financing worries spread
• Negative Sentiment: Investors are comparing Salesforce’s premium-edition price increases with Adobe’s more user-friendly pricing approach, raising concerns that Salesforce’s AI monetization strategy could pressure customer upgrades or retention. Adobe versus Salesforce for AI software growth

Insider Transactions at Salesforce

In related news, Director David Blair Kirk purchased 4,176 shares of Salesforce stock in a transaction dated Friday, September 18th. The shares were acquired at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the transaction, the director owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This trade represents a 28.66% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director owned 5,437 shares of the company’s stock, valued at $1,416,936.57. This trade represents a 45.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Corporate insiders own 3.50% of the company’s stock.

Analysts Set New Price Targets

A number of research firms recently weighed in on CRM. Mizuho raised their price target on shares of Salesforce from $265.00 to $280.00 and gave the company an “outperform” rating in a report on Wednesday, September 16th. Erste Group Bank upgraded shares of Salesforce from a “hold” rating to a “buy” rating in a report on Wednesday, August 5th. Jefferies Financial Group reiterated a “buy” rating on shares of Salesforce in a report on Monday, September 21st. CLSA initiated coverage on shares of Salesforce in a research report on Monday, July 20th. They issued a “hold” rating and a $165.00 price objective for the company. Finally, BMO Capital Markets raised their target price on Salesforce from $250.00 to $285.00 and gave the company an “outperform” rating in a research note on Thursday, September 17th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-one have assigned a Buy rating, thirteen have issued a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Salesforce currently has an average rating of “Moderate Buy” and a consensus target price of $278.12.

Salesforce Stock Down 2.3%

Shares of NYSE:CRM opened at $241.00 on Friday. The firm has a market cap of $198.35 billion, a PE ratio of 21.97, a price-to-earnings-growth ratio of 1.09 and a beta of 1.26. The company has a fifty day simple moving average of $231.47 and a 200 day simple moving average of $194.82. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a 12-month low of $146.32 and a 12-month high of $269.11.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The firm had revenue of $11.35 billion for the quarter, compared to analysts’ expectations of $11.33 billion. During the same period in the prior year, the company posted $2.91 earnings per share. The firm’s quarterly revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, equities research analysts anticipate that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were given a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 annualized dividend and a dividend yield of 0.7%. Salesforce’s payout ratio is presently 16.04%.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.