9,532 Alphabet Inc. $GOOGL Shares Acquired by Turtle Creek Wealth Advisors LLC

Turtle Creek Wealth Advisors LLC boosted its stake in shares of Alphabet Inc. (NASDAQ:GOOGL) by 9.9% in the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 105,561 shares of the information services provider’s stock after purchasing an additional 9,532 shares during the quarter. Alphabet comprises approximately 1.9% of Turtle Creek Wealth Advisors LLC’s investment portfolio, making the stock its 7th biggest position. Turtle Creek Wealth Advisors LLC’s holdings in Alphabet were worth $36,321,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. WealthPlan Investment Management LLC boosted its holdings in Alphabet by 6.5% in the 3rd quarter. WealthPlan Investment Management LLC now owns 94,601 shares of the information services provider’s stock valued at $32,550,000 after purchasing an additional 5,742 shares during the period. SBE LLC DBA Cedar Cove Wealth Partners increased its holdings in shares of Alphabet by 3.0% during the third quarter. SBE LLC DBA Cedar Cove Wealth Partners now owns 2,337 shares of the information services provider’s stock worth $804,000 after purchasing an additional 68 shares during the period. C2P Capital Advisory Group LLC d.b.a. Prosperity Capital Advisors increased its holdings in shares of Alphabet by 3.4% during the third quarter. C2P Capital Advisory Group LLC d.b.a. Prosperity Capital Advisors now owns 12,240 shares of the information services provider’s stock worth $4,212,000 after purchasing an additional 408 shares during the period. Nvwm LLC increased its holdings in shares of Alphabet by 1.6% during the third quarter. Nvwm LLC now owns 46,587 shares of the information services provider’s stock worth $16,030,000 after purchasing an additional 727 shares during the period. Finally, Colorado Capital Management Inc. raised its position in shares of Alphabet by 3.3% in the third quarter. Colorado Capital Management Inc. now owns 6,194 shares of the information services provider’s stock valued at $2,131,000 after buying an additional 198 shares in the last quarter. 40.03% of the stock is owned by institutional investors.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Strong cloud and AI momentum: Recent commentary highlights approximately 24% overall revenue growth and an 82% increase in Google Cloud, suggesting that cloud demand and AI monetization may be offsetting concerns about rising capital expenditures. Alphabet’s Cloud Surge and AI Dominance Overshadow Capex Fears
• Positive Sentiment: JPMorgan remains bullish: JPMorgan raised its Alphabet price target to $425 from $420 and maintained an “overweight” rating, implying significant upside from the referenced price. The firm believes Google can withstand fears that generative AI will disrupt Search. JPMorgan Alphabet Price Target
• Positive Sentiment: Waymo expansion: Alphabet’s autonomous-driving unit received approval to participate in Ontario’s automated-vehicle pilot program and is targeting a Toronto robotaxi launch in 2028, expanding a potential long-term growth business. Waymo Toronto Robotaxi Launch
• Positive Sentiment: Additional product and technology catalysts: Google launched its Universal Cart shopping tool in the U.S., while reports of progress in quantum-computing error reduction and a multiyear CNN AI partnership support Alphabet’s efforts to broaden AI-related revenue.
• Neutral Sentiment: Investor attention is elevated: Zacks reported unusually heavy searches for both GOOGL and GOOG, reflecting strong interest but not necessarily a change in fundamentals.
• Negative Sentiment: Capex and profitability concerns: Investors remain concerned that Alphabet’s large data-center and AI investments could pressure free cash flow and take time to generate adequate returns. A reported multibillion-dollar computing arrangement with SpaceX adds to scrutiny of spending discipline.
• Negative Sentiment: Litigation over AI disclosures: Several law firms publicized a securities-fraud class action covering investors who bought shares from May 19 through July 16, 2026. The allegations reportedly involve representations about Gemini 3.5 Pro training results; the repeated notices add headline and potential liability risk, although they do not establish wrongdoing.
• Negative Sentiment: Other risks: Google warned that suspected China-linked hackers could exploit a BeyondTrust software flaw, while political and regulatory uncertainty could affect Search, advertising and the profits funding Alphabet’s AI buildout.

Analyst Upgrades and Downgrades

A number of brokerages recently issued reports on GOOGL. Weiss Ratings reissued a “buy (b)” rating on shares of Alphabet in a research report on Thursday. Freedom Capital upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a research note on Thursday, July 23rd. BMO Capital Markets set a $465.00 price objective on Alphabet and gave the company an “outperform” rating in a report on Thursday, July 23rd. Truist Financial set a $420.00 price objective on Alphabet and gave the company a “buy” rating in a report on Thursday, July 23rd. Finally, Benchmark reiterated a “buy” rating on shares of Alphabet in a research report on Thursday, October 1st. Five equities research analysts have rated the stock with a Strong Buy rating, forty-six have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Buy” and an average price target of $425.04.

Insider Activity at Alphabet

In related news, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the sale, the chief accounting officer directly owned 27,386 shares of the company’s stock, valued at approximately $9,125,015.20. The trade was a 1.61% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the company’s stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $18.90, for a total transaction of $2,232,808.20. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 420,865 shares of company stock valued at $8,293,477. 11.61% of the stock is owned by insiders.

Alphabet Price Performance

NASDAQ:GOOGL traded down $8.63 during trading hours on Friday, hitting $340.59. The company’s stock had a trading volume of 28,484,155 shares, compared to its average volume of 26,079,582. The stock has a fifty day simple moving average of $344.26 and a 200-day simple moving average of $351.32. The company has a market capitalization of $4.17 trillion, a P/E ratio of 17.11, a PEG ratio of 1.01 and a beta of 1.21. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64. Alphabet Inc. has a twelve month low of $244.15 and a twelve month high of $408.61.

Alphabet (NASDAQ:GOOGL) last released its earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.89 by $6.22. The firm had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $117.07 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%. On average, analysts anticipate that Alphabet Inc. will post 20.54 EPS for the current fiscal year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, September 14th. Stockholders of record on Monday, September 7th were paid a $0.22 dividend. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Friday, September 4th. Alphabet’s dividend payout ratio (DPR) is presently 4.42%.

Alphabet Company Profile

Alphabet Inc is a technology and internet services company best known as the parent company of Google. Its primary business, Google Services, includes online search, digital advertising, YouTube, Android, Chrome, Google Maps, Google Play, and a range of hardware and subscription products.

Alphabet also operates Google Cloud, which provides infrastructure, data analytics, cybersecurity, productivity software, and artificial intelligence services to businesses, governments, and other organizations.