Amazon.com, Inc. $AMZN Stock Bought by LifeGoal Investments LLC

LifeGoal Investments LLC lifted its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 205.3% in the 3rd quarter, Holdings Channel reports. The institutional investor owned 30,512 shares of the e-commerce giant’s stock after acquiring an additional 20,519 shares during the quarter. Amazon.com makes up about 2.3% of LifeGoal Investments LLC’s investment portfolio, making the stock its 8th biggest position. LifeGoal Investments LLC’s holdings in Amazon.com were worth $7,602,000 as of its most recent SEC filing.

Several other institutional investors have also modified their holdings of AMZN. State Street Corp lifted its position in Amazon.com by 5.5% in the second quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant’s stock valued at $95,504,904,000 after acquiring an additional 21,398,025 shares during the last quarter. Auto Owners Insurance Co boosted its stake in Amazon.com by 27,376.7% in the fourth quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock valued at $2,272,397,000 after acquiring an additional 98,090,585 shares in the last quarter. Bank of America Corp DE acquired a new position in Amazon.com in the second quarter valued at $22,218,775,000. Bank of New York Mellon Corp purchased a new position in shares of Amazon.com during the second quarter worth about $16,341,405,000. Finally, Amundi grew its holdings in shares of Amazon.com by 3.9% during the second quarter. Amundi now owns 63,822,242 shares of the e-commerce giant’s stock worth $15,211,393,000 after purchasing an additional 2,421,739 shares during the last quarter. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: New Bee AI devices expand Amazon’s consumer-AI strategy. Amazon introduced the $74.99 Bee Frontier wearable and $99.99 Bee Eclipse smartphone accessory, which can summarize conversations, create reminders and suggest products with user permission. The devices connect with Alexa+ and add potential hardware, subscription and commerce revenue streams. Amazon launches two new portable AI listening devices
• Positive Sentiment: AI infrastructure and AWS remain major growth drivers. Coverage highlights Amazon’s custom AI-chip business, rising AWS demand and substantial data-center investment. Supportive analysts argue that Trainium chips and cloud growth could improve Amazon’s competitive position and eventually produce strong returns on today’s spending. Amazon custom AI chips
• Positive Sentiment: Holiday demand expectations are favorable. Analysts expect online shopping growth to support Amazon, Walmart and other large retailers during the 2026 holiday season, providing a near-term catalyst for retail revenue. Expected strong holiday sales
• Neutral Sentiment: Amazon will report third-quarter 2026 results and host its earnings call on October 29, giving investors a near-term update on AWS growth, margins, AI spending and holiday guidance. Amazon third-quarter 2026 earnings call
• Negative Sentiment: AI-agent restrictions could create reputational and competitive risks. Amazon has reportedly blocked Elon Musk’s Grok shopping agents, prompting discussion of an X Shop competitor and raising questions about whether Amazon could lose some control of emerging agent-driven commerce. Elon Musk’s AI shopper and Amazon
• Negative Sentiment: Investors remain concerned about heavy AI capital expenditures, recent layoffs and execution risks from premium Alexa hardware. Regulatory pushback over Amazon’s proposed Boston drone hub and a product recall add smaller additional overhangs.

Insider Buying and Selling at Amazon.com

In related news, VP Shelley Reynolds sold 2,343 shares of the business’s stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $606,860.43. Following the transaction, the vice president owned 119,780 shares in the company, valued at $31,024,217.80. The trade was a 1.92% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 1,000 shares of the business’s stock in a transaction dated Thursday, October 1st. The shares were sold at an average price of $251.50, for a total value of $251,500.00. Following the completion of the transaction, the chief executive officer owned 474,681 shares in the company, valued at $119,382,271.50. This trade represents a 0.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 71,589 shares of company stock valued at $18,580,515. Corporate insiders own 8.90% of the company’s stock.

Analyst Upgrades and Downgrades

A number of analysts have recently commented on the company. Mizuho set a $330.00 target price on Amazon.com and gave the stock an “outperform” rating in a research report on Friday, July 31st. Barclays reissued an “overweight” rating and issued a $365.00 target price (up from $330.00) on shares of Amazon.com in a report on Friday, July 31st. Bank of America upped their target price on Amazon.com from $310.00 to $320.00 and gave the company a “buy” rating in a research report on Friday, July 31st. Pivotal Research reissued a “buy” rating and issued a $333.00 target price (up from $320.00) on shares of Amazon.com in a research report on Friday, July 31st. Finally, Wedbush raised their price target on Amazon.com from $293.00 to $310.00 and gave the stock an “outperform” rating in a research note on Friday, July 31st. Fifty-six analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $322.53.

Amazon.com Stock Up 0.3%

Shares of NASDAQ:AMZN opened at $254.76 on Friday. Amazon.com, Inc. has a 1-year low of $196.00 and a 1-year high of $287.20. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a market cap of $2.75 trillion, a P/E ratio of 20.50, a P/E/G ratio of 1.96 and a beta of 1.45. The firm has a fifty day moving average price of $257.24 and a 200 day moving average price of $251.58.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. Amazon.com’s quarterly revenue was up 19.6% on a year-over-year basis. During the same period in the previous year, the business posted $1.68 earnings per share. Sell-side analysts predict that Amazon.com, Inc. will post 8.03 EPS for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a global technology and commerce company that operates online marketplaces, physical stores, and a broad portfolio of digital and cloud-based services. The company offers consumer products across categories such as electronics, household goods, apparel, groceries, and entertainment, while also providing third-party sellers with tools for listing, selling, and fulfilling orders.

Amazon’s major businesses include Amazon Web Services (AWS), which provides cloud computing, storage, database, analytics, and artificial intelligence services; Prime, a membership program that includes shipping, streaming, and other benefits; and digital entertainment services such as Prime Video, Amazon Music, Kindle, and Audible.