Rakuten (OTCMKTS:RKUNY – Get Free Report) and Match Group (NASDAQ:MTCH – Get Free Report) are both mid-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, analyst recommendations, dividends, valuation, risk, profitability and institutional ownership.
Risk & Volatility
Rakuten has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500. Comparatively, Match Group has a beta of 1.43, indicating that its share price is 43% more volatile than the S&P 500.
Valuation & Earnings
This table compares Rakuten and Match Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rakuten | $16.70 billion | 0.51 | -$1.19 billion | ($0.19) | -20.68 |
| Match Group | $3.51 billion | 2.77 | $613.45 million | $2.83 | 14.98 |
Match Group has lower revenue, but higher earnings than Rakuten. Rakuten is trading at a lower price-to-earnings ratio than Match Group, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Rakuten and Match Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rakuten | -2.48% | -5.09% | -0.22% |
| Match Group | 20.17% | -324.82% | 17.36% |
Analyst Ratings
This is a breakdown of current ratings and price targets for Rakuten and Match Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rakuten | 0 | 1 | 0 | 0 | 2.00 |
| Match Group | 0 | 9 | 7 | 0 | 2.44 |
Match Group has a consensus price target of $42.46, suggesting a potential upside of 0.15%. Given Match Group’s stronger consensus rating and higher possible upside, analysts plainly believe Match Group is more favorable than Rakuten.
Insider and Institutional Ownership
94.1% of Match Group shares are owned by institutional investors. 0.7% of Match Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Match Group beats Rakuten on 11 of the 13 factors compared between the two stocks.
About Rakuten
Rakuten Group, Inc. provides services in e-commerce, fintech, digital content, and communications to various users in Japan and internationally. The company operates through three segments: Internet Services, FinTech, and Mobile. The Internet Services segment provides range of e-commerce sites, such as Rakuten Ichiba, an Internet shopping mall, online cash-back sites, travel booking sites, portal sites, and digital content sites. It also offers messaging services and sells advertising; and manages professional sport teams. The FinTech segment offers financial services over the internet related to banking and securities, credit cards, life insurance, general insurance, electronic payment business, crypto asset (virtual currency) spot transaction, etc. The Mobile segment provides communication services and technology, electricity supply, and digital content site services. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Setagaya, Japan.
About Match Group
Match Group, Inc. engages in the provision of dating products. Its portfolio of brands includes Tinder, Hinge, Match, Meetic, OkCupid, Pairs, Plenty Of Fish, Azar, BLK, and Hakuna, as well as a various other brands, each built to increase users' likelihood of connecting with others. Its services are available in over 40 languages to users worldwide. The company was incorporated in 1986 and is based in Dallas, Texas.
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