Contrasting Acco Brands (NYSE:ACCO) & American Rebel (NASDAQ:AREB)

Acco Brands (NYSE:ACCO) and American Rebel (NASDAQ:AREB) are both small-cap industrials companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Profitability

This table compares Acco Brands and American Rebel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Acco Brands	3.74%	12.57%	3.69%
American Rebel	-360.48%	N/A	-155.49%

Insider & Institutional Ownership

84.6% of Acco Brands shares are owned by institutional investors. Comparatively, 13.6% of American Rebel shares are owned by institutional investors. 5.3% of Acco Brands shares are owned by insiders. Comparatively, 82.3% of American Rebel shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Acco Brands and American Rebel”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Acco Brands	$1.57 billion	0.26	$41.30 million	$0.62	7.25
American Rebel	$9.52 million	0.19	-$34.33 million	($64,951.87)	-0.00

Acco Brands has higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than Acco Brands, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Acco Brands has a beta of 1.2, suggesting that its stock price is 20% more volatile than the S&P 500. Comparatively, American Rebel has a beta of 4.79, suggesting that its stock price is 379% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Acco Brands and American Rebel, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Acco Brands	0	2	1	0	2.33
American Rebel	1	0	0	0	1.00

Acco Brands currently has a consensus price target of $6.00, suggesting a potential upside of 33.48%. Given Acco Brands’ stronger consensus rating and higher possible upside, equities analysts plainly believe Acco Brands is more favorable than American Rebel.

Summary

Acco Brands beats American Rebel on 12 of the 14 factors compared between the two stocks.

About Acco Brands

ACCO Brands Corporation designs, manufactures, and markets consumer, school, technology, and office products. It operates through three segments: ACCO Brands North America, ACCO Brands EMEA, and ACCO Brands International. The company provides computer and gaming accessories, planners, dry erase boards, school notebooks, and janitorial supplies; storage and organization products, such as lever-arch binders, sheet protectors, and indexes; sheet protectors and indexes; laminating, binding, and shredding machines; writing instruments and art products; stapling and punching products; and do-it-yourself tools. It offers its products under the AT-A-GLANCE, Barrilito, Derwent, Esselte, Five Star, Foroni, GBC, Hilroy, Kensington, Leitz, Marbig, Mead, NOBO, PowerA, Quartet, Rapid, Rexel, Swingline, Tilibra, Artline, and Spirax brand names. The company markets and sells its products through various channels, including mass retailers, e-tailers, discount, drug/grocery, and variety chains; warehouse clubs; hardware and specialty stores; independent office product dealers; office superstores; wholesalers; contract stationers; and technology specialty businesses, as well as sells products directly to commercial and consumer end-users through its e-commerce platform and direct sales organization. The company was founded in 1893 and is headquartered in Lake Zurich, Illinois.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.