People Incorporated Common Stock (NASDAQ:PPLI – Get Free Report) and USA Today (NYSE:TDAY – Get Free Report) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, dividends, analyst recommendations, profitability and earnings.
Profitability
This table compares People Incorporated Common Stock and USA Today’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| People Incorporated Common Stock | 16.05% | 8.48% | 5.71% |
| USA Today | -1.81% | -21.13% | -1.85% |
Risk and Volatility
People Incorporated Common Stock has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, USA Today has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500.
Institutional & Insider Ownership
Earnings & Valuation
This table compares People Incorporated Common Stock and USA Today”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| People Incorporated Common Stock | $2.39 billion | 1.17 | -$104.03 million | $4.48 | 9.13 |
| USA Today | $2.30 billion | 0.43 | $1.75 million | ($0.30) | -22.73 |
USA Today has lower revenue, but higher earnings than People Incorporated Common Stock. USA Today is trading at a lower price-to-earnings ratio than People Incorporated Common Stock, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current recommendations and price targets for People Incorporated Common Stock and USA Today, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| People Incorporated Common Stock | 1 | 5 | 9 | 0 | 2.53 |
| USA Today | 1 | 1 | 2 | 0 | 2.25 |
People Incorporated Common Stock currently has a consensus price target of $56.08, suggesting a potential upside of 37.14%. USA Today has a consensus price target of $9.03, suggesting a potential upside of 32.33%. Given People Incorporated Common Stock’s stronger consensus rating and higher probable upside, analysts clearly believe People Incorporated Common Stock is more favorable than USA Today.
Summary
People Incorporated Common Stock beats USA Today on 12 of the 14 factors compared between the two stocks.
About People Incorporated Common Stock
IAC Inc., together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images across entertainment, food, home, beauty, travel, health, family, luxury, and fashion areas; and magazines related to women and lifestyle. It also operates a digital marketplace that connects home service professionals with consumers for repairing, remodeling, cleaning, landscaping, maintenance, and enhancement services under the Angi Ads, Angi Leads, and Angi Services brands. In addition, the company operates websites that offer general search services and information, including Ask.com, a search site with a variety of fresh and contemporary content; Reference.com that offers content across select vertical categories; Consumersearch.com, which offers content designed to simplify the product research process; and Shopping.net, a vertical shopping search site that contains a mix of search services and/or content targeted to various user or segment demographics, as well as offers direct-to-consumer downloadable desktop applications. Further, it offers Care.com, an online destination for families to connect with caregivers for their children, aging parents, pets, and homes; develops and provides subscription mobile applications across the communication, language, weather, business, health, and lifestyle verticals; a technology driven staffing platform for flexible W-2 work under the Bluecrew name; a platform to connect healthcare professionals with job opportunities under the Vivian Health name; The Daily Beast, a website dedicated to news, commentary, culture, and entertainment that publishes original reporting and opinion; and production and producer services for feature films for sale and distribution through theatrical releases and video-on-demand services. The company was formerly known as IAC/InterActiveCorp. The company is headquartered in New York, New York.
About USA Today
Gannett Co Inc. invests in, owns, and operates local media assets in the United States. The company’s principal products include 125 daily newspapers with total paid circulation of approximately 1.4 million; 314 weekly newspapers with total paid circulation of approximately 315,000 and total free circulation of approximately 1.9 million; 124 shoppers with total circulation of approximately 3.0 million; and 538 locally-focused Websites, including Internet and mobile devices with approximately 224 million page views per month. Its principal products also comprise 2 yellow page directories with a total distribution of approximately 230,000 that cover a population of approximately 411,000 people; 68 business publications; and Propel digital marketing and business services. In addition, the company produces niche publications that address specific local market interests, such as recreation, sports, healthcare, and real estate. Further, it provides print and online products that offer local market news and information on various topics comprising local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings, and police reports, as well as print and digital advertising products, as well as commercial printing and regional business-oriented publications services. The company reaches approximately 20 million people per week; and serves approximately 220,000 business customers. New Media Investment Group Inc. was founded in 1997 and is based in New York, New York.
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