Salesforce (NYSE:CRM) Stock Sale Revealed by Rep. Maria Elvira Salazar

Representative Maria Elvira Salazar (Republican-Florida) recently sold shares of Salesforce Inc. (NYSE:CRM). In a filing disclosed on October 7th, the Representative disclosed that they had sold between $1,001 and $15,000 in Salesforce stock on September 24th. The trade occurred in the Representative’s “UBS IRA ACCOUNT” account.

Representative Maria Elvira Salazar also recently made the following trade(s):

• Sold $1,001 – $15,000 in shares of Citigroup (NYSE:C) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Chubb (NYSE:CB) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Microsoft (NASDAQ:MSFT) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of GE Aerospace (NYSE:GE) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Honeywell International (NASDAQ:HON) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Snowflake (NYSE:SNOW) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of FedEx (NYSE:FDX) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of RH (NYSE:RH) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Meta Platforms (NASDAQ:META) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Boeing (NYSE:BA) on 9/24/2026.

Salesforce Price Performance

Salesforce stock opened at $227.57 on Friday. Salesforce Inc. has a 52-week low of $146.32 and a 52-week high of $269.11. The firm has a fifty day moving average of $225.66 and a 200-day moving average of $192.67. The firm has a market capitalization of $187.29 billion, a P/E ratio of 20.75, a PEG ratio of 1.03 and a beta of 1.26. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The firm had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. During the same quarter in the previous year, the firm posted $2.91 EPS. The firm’s quarterly revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, analysts predict that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were issued a dividend of $0.44 per share. This represents a $1.76 annualized dividend and a yield of 0.8%. The ex-dividend date was Thursday, September 17th. Salesforce’s dividend payout ratio (DPR) is 16.04%.

Hedge Funds Weigh In On Salesforce

Institutional investors have recently made changes to their positions in the stock. BlackRock Inc. acquired a new position in Salesforce during the 2nd quarter valued at approximately $11,396,844,000. Bank of America Corp DE bought a new stake in Salesforce in the second quarter valued at $1,914,086,000. Arrowstreet Capital Limited Partnership boosted its holdings in shares of Salesforce by 130.2% during the first quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock valued at $2,363,096,000 after acquiring an additional 7,160,302 shares during the period. Legal & General Group Plc bought a new position in shares of Salesforce during the second quarter worth about $927,332,000. Finally, Bank of New York Mellon Corp bought a new position in shares of Salesforce during the second quarter worth about $844,928,000. 80.43% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades

A number of brokerages have weighed in on CRM. Evercore restated an “outperform” rating on shares of Salesforce in a research note on Thursday, August 27th. Freedom Broker increased their target price on Salesforce from $230.00 to $295.00 and gave the company a “buy” rating in a research note on Thursday, September 17th. Phillip Securities downgraded shares of Salesforce from a “buy” rating to a “hold” rating and decreased their price target for the stock from $253.00 to $166.00 in a research report on Monday, June 29th. Weiss Ratings raised shares of Salesforce from a “hold (c-)” rating to a “hold (c)” rating in a report on Thursday, September 24th. Finally, Argus increased their price objective on shares of Salesforce from $290.00 to $300.00 and gave the company a “buy” rating in a research note on Monday, August 31st. Three investment analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $275.14.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Agentforce adoption is broad, although demand remains a question. Oppenheimer maintained an Outperform rating and a $275 price target after a Dreamforce survey found that 85% of Salesforce customers had tried Agentforce. The firm characterized the data as evidence of healthy customer spending, but noted it has not yet clearly demonstrated accelerating demand. 85% of Salesforce Customers Have Tried Agentforce. Oppenheimer Says One Thing Is Missing
• Positive Sentiment: Salesforce’s financial profile supports a potential re-rating. Analysts and market commentators highlighted its profitability, free-cash-flow yield of approximately 8.2% of market value and relatively depressed forward valuation. The company’s latest reported quarter also showed double-digit revenue growth and a substantial earnings beat, providing fundamental support for the stock. Should You Buy Salesforce Stock For Its Cash?
• Positive Sentiment: Institutional buying and customer stickiness are improving sentiment. One market analysis argued that Salesforce’s switching costs, enterprise data ownership and agentic-AI capabilities make it more likely to benefit from AI than be displaced by it. Technical indicators reportedly showed improving money flow and relative strength, while analyst price targets remain above recent trading levels. Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
• Positive Sentiment: Storefront Next gained a commerce-security launch partner. Forter will provide fraud-prevention and trust-intelligence tools for Salesforce’s Storefront Next and Loyalty Management offerings. The partnership could strengthen Salesforce’s commerce proposition and help support adoption among enterprise customers. Salesforce Names a Launch Partner for Storefront Next
• Neutral Sentiment: Salesforce remains favored by some software-market commentators. Jim Cramer said he preferred Salesforce while discussing software-sector recoveries, but the comments were opinion-based and did not represent a new company announcement or change in earnings expectations. Jim Cramer Has Reservations About One of These Software Comebacks
• Negative Sentiment: Competitive migration tools highlight a potential customer-retention risk. Work4Flow launched a 90-day program designed to move enterprises from Salesforce to ServiceNow CRM, including data, custom objects and business logic. Although the announcement does not indicate broad customer departures, it reinforces competition and the risk that migration becomes easier. Work4Flow Launches 90-Day Program to Accelerate Salesforce-to-ServiceNow CRM Migration

Insider Activity

In related news, Director Craig Conway sold 4,500 shares of the stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares of the company’s stock, valued at $1,416,936.57. This represents a 45.29% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, Director David Blair Kirk acquired 4,176 shares of the business’s stock in a transaction that occurred on Friday, September 18th. The shares were bought at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the purchase, the director owned 18,748 shares of the company’s stock, valued at approximately $4,486,958.84. This represents a 28.66% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.50% of the company’s stock.

About Representative Salazar

Maria Elvira Salazar (Republican Party) is a member of the U.S. House, representing Florida’s 27th Congressional District. She assumed office on January 3, 2021. Her current term ends on January 3, 2027.

Salazar (Republican Party) ran for re-election to the U.S. House to represent Florida’s 27th Congressional District. She won in the general election on November 5, 2024.

Maria Elvira Salazar was born in Miami, Florida, and lives in Coral Gables, Florida. Salazar earned an undergraduate degree from the University of Miami in 1983 and a graduate degree from Harvard University in 1995. Her career experience includes working as a television journalist, reporter, and news anchor.

About Salesforce

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.