HubSpot (NYSE:HUBS) Earns Buy Rating from Needham & Company LLC

HubSpot (NYSE:HUBS)‘s stock had its “buy” rating reaffirmed by stock analysts at Needham & Company LLC in a research note issued to investors on Tuesday, Benzinga reports. They presently have a $300.00 price target on the software maker’s stock. Needham & Company LLC’s price objective would suggest a potential upside of 36.08% from the stock’s previous close.

HUBS has been the subject of several other research reports. Zacks Research cut shares of HubSpot from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, August 12th. Wolfe Research lowered shares of HubSpot from an “outperform” rating to a “peer perform” rating in a research report on Thursday, August 6th. Weiss Ratings reaffirmed a “sell (d)” rating on shares of HubSpot in a report on Monday, September 21st. BMO Capital Markets lifted their price target on shares of HubSpot from $215.00 to $250.00 and gave the company a “market perform” rating in a research report on Monday, September 21st. Finally, Wells Fargo & Company cut HubSpot from an “overweight” rating to a “neutral” rating in a research note on Thursday, August 6th. Fourteen research analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, HubSpot presently has a consensus rating of “Hold” and an average price target of $270.61.

HubSpot Stock Up 1.6%

Shares of HUBS stock opened at $220.46 on Tuesday. The company has a market capitalization of $10.99 billion, a PE ratio of 77.90, a price-to-earnings-growth ratio of 2.26 and a beta of 1.24. HubSpot has a 12-month low of $169.63 and a 12-month high of $497.96. The firm has a 50 day moving average price of $230.54 and a two-hundred day moving average price of $218.43.

HubSpot (NYSE:HUBS) last posted its earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, topping analysts’ consensus estimates of $3.02 by $0.24. The company had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The company’s revenue was up 19.8% on a year-over-year basis. During the same quarter last year, the firm earned $2.19 earnings per share. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. As a group, research analysts expect that HubSpot will post 4.59 EPS for the current year.

Insider Activity

In related news, Director Brian Halligan sold 8,500 shares of the firm’s stock in a transaction on Tuesday, July 21st. The stock was sold at an average price of $221.09, for a total transaction of $1,879,265.00. Following the sale, the director owned 85,000 shares of the company’s stock, valued at $18,792,650. This trade represents a 9.09% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, Director Gerald Dischler acquired 925 shares of HubSpot stock in a transaction that occurred on Monday, August 10th. The shares were purchased at an average price of $215.93 per share, for a total transaction of $199,735.25. Following the transaction, the director directly owned 1,940 shares in the company, valued at $418,904.20. The trade was a 91.13% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. In the last ninety days, insiders sold 26,202 shares of company stock worth $5,998,079. Insiders own 3.70% of the company’s stock.

Institutional Trading of HubSpot

Hedge funds and other institutional investors have recently made changes to their positions in the company. Elevation Wealth Partners LLC raised its holdings in HubSpot by 66.7% in the 3rd quarter. Elevation Wealth Partners LLC now owns 175 shares of the software maker’s stock valued at $36,000 after buying an additional 70 shares during the last quarter. Versant Capital Management Inc lifted its holdings in HubSpot by 20.5% in the third quarter. Versant Capital Management Inc now owns 370 shares of the software maker’s stock valued at $76,000 after buying an additional 63 shares during the period. Tidal Investments LLC boosted its position in shares of HubSpot by 13.0% during the 2nd quarter. Tidal Investments LLC now owns 6,307 shares of the software maker’s stock valued at $1,151,000 after purchasing an additional 726 shares in the last quarter. WINTON GROUP Ltd acquired a new stake in shares of HubSpot during the 2nd quarter worth approximately $234,000. Finally, Engineers Gate Manager LP grew its holdings in HubSpot by 58.8% in the second quarter. Engineers Gate Manager LP now owns 68,704 shares of the software maker’s stock worth $12,539,000 after purchasing an additional 25,441 shares during the period. 90.39% of the stock is currently owned by institutional investors.

HubSpot News Roundup

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: HubSpot projected third-quarter 2026 adjusted EPS of $3.25–$3.27, well above the analyst consensus of $2.80. The company also reaffirmed its full-year 2026 outlook, supporting confidence in near-term profitability. Revenue guidance of $924 million–$925 million was broadly in line with expectations. HubSpot Announces Q3 2026 Earnings Guidance
• Positive Sentiment: Needham reaffirmed its “buy” rating and assigned a $300 price target, implying substantial upside from recent trading levels. Separately, Zacks highlighted HubSpot as a strong growth stock, which may attract growth-oriented investors. Why HubSpot Is a Strong Growth Stock
• Neutral Sentiment: HubSpot plans to eliminate approximately 660 positions, or 7% of its workforce, as it reorganizes around AI-driven customer outcomes. Management said the cuts are not primarily due to AI replacing employees, but the restructuring could improve efficiency and focus over time. HubSpot Layoffs and AI Restructuring
• Negative Sentiment: The workforce reduction is expected to generate $65 million–$75 million in restructuring charges, mostly during the fourth quarter of 2026. The layoffs also raise questions about demand trends, execution risk, and the cost of HubSpot’s AI transition.
• Negative Sentiment: Cantor Fitzgerald reaffirmed its “neutral” rating and set a $200 price target, below the recent share price. The cautious stance may limit enthusiasm despite the more bullish view from Needham.

About HubSpot

HubSpot, Inc develops customer relationship management (CRM) software and related tools designed to help businesses attract, engage and retain customers. Its cloud-based platform brings together marketing, sales, customer service, content management, operations and commerce capabilities, allowing organizations to manage customer interactions across the business.

The company’s products include tools for marketing automation, email marketing, lead generation, sales pipeline management, customer support, website and content management, analytics, payments and business operations.