FitLife Brands (NASDAQ:FTLF – Get Free Report) and Haleon (NYSE:HLN – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations and risk.
Insider & Institutional Ownership
2.3% of FitLife Brands shares are owned by institutional investors. Comparatively, 6.7% of Haleon shares are owned by institutional investors. 61.7% of FitLife Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares FitLife Brands and Haleon’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FitLife Brands | 6.15% | 18.10% | 7.63% |
| Haleon | N/A | N/A | N/A |
Volatility & Risk
Valuation and Earnings
This table compares FitLife Brands and Haleon”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FitLife Brands | $101.27 million | 0.85 | $6.33 million | $0.62 | 14.77 |
| Haleon | $11.15 billion | 3.50 | $2.20 billion | $0.39 | 22.78 |
Haleon has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Haleon, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for FitLife Brands and Haleon, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FitLife Brands | 0 | 2 | 1 | 0 | 2.33 |
| Haleon | 1 | 4 | 2 | 2 | 2.56 |
FitLife Brands presently has a consensus price target of $18.00, indicating a potential upside of 96.53%. Given FitLife Brands’ higher possible upside, analysts plainly believe FitLife Brands is more favorable than Haleon.
Summary
Haleon beats FitLife Brands on 9 of the 15 factors compared between the two stocks.
About FitLife Brands
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
About Haleon
Haleon plc, together with its subsidiaries, engages in the research, development, manufacture, and sale of various consumer healthcare products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company provides oral health products, such as toothpastes, mouth washes, and denture care products under the Sensodyne, Polident, Parodontax, Biotene brands; and vitamins, minerals, and supplements under Centrum, Emergen-C, Caltrate brands. It also offers various over-the-counter products comprising nasal drops, and cold, flu, and allergy relief products under Otrivine, Theraflu, and Flonase brands for respiratory issues; anti-inflammatory and pain relief products under Voltaren, Panadol, and Advil brands; and antacids and antihistamine products under TUMS, ENO, and Fenistil brands for digestive health and other issues. The company was formerly known as DRVW 2022 plc and changed its name to Haleon plc in February 2022. Haleon plc was founded in 1715 and is headquartered in Weybridge, the United Kingdom.
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