Similarweb (NYSE:SMWB) CEO Sells $878,967.00 in Stock

Similarweb Ltd. (NYSE:SMWB) CEO Or Offer sold 114,300 shares of the stock in a transaction that occurred on Thursday, September 24th. The stock was sold at an average price of $7.69, for a total value of $878,967.00. Following the transaction, the chief executive officer owned 3,930,481 shares in the company, valued at approximately $30,225,398.89. This trade represents a 2.83% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Or Offer also recently made the following trade(s):

• On Wednesday, September 23rd, Or Offer sold 28,400 shares of Similarweb stock. The shares were sold at an average price of $8.54, for a total transaction of $242,536.00.
• On Tuesday, September 22nd, Or Offer sold 34,500 shares of Similarweb stock. The shares were sold at an average price of $8.38, for a total transaction of $289,110.00.
• On Monday, September 21st, Or Offer sold 32,200 shares of Similarweb stock. The shares were sold at an average price of $8.40, for a total value of $270,480.00.
• On Friday, September 18th, Or Offer sold 37,500 shares of Similarweb stock. The stock was sold at an average price of $8.25, for a total value of $309,375.00.
• On Thursday, September 17th, Or Offer sold 30,400 shares of Similarweb stock. The stock was sold at an average price of $8.35, for a total value of $253,840.00.
• On Wednesday, September 16th, Or Offer sold 45,719 shares of Similarweb stock. The shares were sold at an average price of $8.40, for a total value of $384,039.60.
• On Monday, September 14th, Or Offer sold 52,900 shares of Similarweb stock. The shares were sold at an average price of $8.54, for a total value of $451,766.00.
• On Tuesday, September 15th, Or Offer sold 26,691 shares of Similarweb stock. The stock was sold at an average price of $8.53, for a total value of $227,674.23.
• On Friday, September 11th, Or Offer sold 59,000 shares of Similarweb stock. The stock was sold at an average price of $8.05, for a total value of $474,950.00.
• On Thursday, September 10th, Or Offer sold 59,200 shares of Similarweb stock. The shares were sold at an average price of $8.06, for a total value of $477,152.00.

Similarweb Stock Down 0.0%

SMWB opened at $7.58 on Monday. Similarweb Ltd. has a twelve month low of $2.22 and a twelve month high of $9.75. The company has a 50-day simple moving average of $8.02 and a 200 day simple moving average of $5.36. The stock has a market capitalization of $663.92 million, a price-to-earnings ratio of -30.32 and a beta of 1.21.

Similarweb (NYSE:SMWB) last announced its quarterly earnings data on Wednesday, August 12th. The company reported $0.06 earnings per share (EPS) for the quarter. Similarweb had a negative net margin of 7.37% and a negative return on equity of 19.81%. The firm had revenue of $77.19 million for the quarter.

Analyst Upgrades and Downgrades

SMWB has been the subject of several recent analyst reports. Weiss Ratings restated a “sell (e+)” rating on shares of Similarweb in a research note on Wednesday, August 12th. Needham & Company LLC upgraded Similarweb from a “hold” rating to a “buy” rating and set a $11.00 price target on the stock in a research note on Wednesday, September 16th. Citigroup boosted their price target on Similarweb from $7.00 to $9.00 and gave the stock a “neutral” rating in a report on Thursday, August 13th. Wall Street Zen downgraded Similarweb from a “strong-buy” rating to a “buy” rating in a research report on Saturday, September 12th. Finally, Northland Securities raised Similarweb from a “market perform” rating to an “outperform” rating and raised their price objective for the company from $5.00 to $10.00 in a research note on Wednesday, August 12th. Five analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the stock presently has an average rating of “Hold” and an average price target of $9.71.

More Similarweb News

Here are the key news stories impacting Similarweb this week:

• Positive Sentiment: Similarweb appointed Michael Akkerman as CEO effective November 2, 2026. Akkerman brings nearly 20 years of senior operating experience, including leadership in digital advertising, which could support growth and operational execution. Similarweb Names Michael Akkerman as New Chief Executive Officer
• Neutral Sentiment: The transition was previously announced in May, with founder and CEO Or Offer stepping down after nearly two decades. Akkerman’s appointment provides a succession plan, but investors will likely look for more details on his strategy and priorities. Trading was temporarily halted while the leadership news was pending. Similarweb Appoints Michael Akkerman as CEO
• Negative Sentiment: Offer sold another 114,300 shares for approximately $879,000 on September 24, following sales of 28,400 shares for $243,000 on September 23 and 34,500 shares for $289,000 on September 22. The transactions were made under a pre-arranged Rule 10b5-1 plan, so they do not necessarily indicate deteriorating business fundamentals, but the repeated selling may weigh on investor sentiment. Similarweb CEO Insider Sale Filing
• Negative Sentiment: The founder’s departure creates uncertainty around leadership continuity and execution. That concern appears to have outweighed the incoming CEO’s credentials in the initial market reaction, particularly while Similarweb continues to report a negative net margin and negative return on equity. Similarweb Shares Fall After New CEO Announcement

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the company. Integrated Wealth Concepts LLC acquired a new stake in Similarweb during the 2nd quarter worth approximately $92,000. Bank of America Corp DE increased its position in Similarweb by 475.3% in the 1st quarter. Bank of America Corp DE now owns 63,985 shares of the company’s stock valued at $167,000 after acquiring an additional 52,863 shares during the period. Persistent Asset Partners Ltd bought a new position in shares of Similarweb during the fourth quarter valued at $1,348,000. Lavelle Capital LP bought a new position in shares of Similarweb during the first quarter valued at $529,000. Finally, Militia Capital Management LLC acquired a new position in shares of Similarweb during the first quarter worth $572,000. Institutional investors and hedge funds own 57.59% of the company’s stock.

Similarweb Company Profile

Similarweb Ltd. is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.

The company’s products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.

Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world.