Wix.com (NASDAQ:WIX) Shares Down 5.1% – Here’s Why

Wix.com Ltd. (NASDAQ:WIX)’s share price traded down 5.1% on Tuesday . The stock traded as low as $79.33 and last traded at $79.2760. Approximately 328,386 shares traded hands during trading, a decline of 84% from the average daily volume of 2,113,093 shares. The stock had previously closed at $83.53.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Needham raises target and keeps Buy rating: Needham & Company increased its Wix.com price target from $80 to $95 and maintained a “Buy” recommendation, implying approximately 23.7% upside from the referenced $76.80 share price. The upgrade signals confidence in Wix’s longer-term valuation despite recent volatility. Tickerreport.com report on Needham price-target increase
• Neutral Sentiment: Several law firms publicize the same investor lawsuit: Kaplan Fox, Pomerantz, Rosen, Block & Leviton, Portnoy, Faruqi & Faruqi, and DJS issued filings or deadline reminders concerning a securities class action against Wix.com and certain executives. These announcements largely reflect competing firms seeking lead-plaintiff clients and do not necessarily represent separate lawsuits. Pomerantz Wix.com class-action announcement Kaplan Fox Wix.com class-action announcement
• Negative Sentiment: Litigation creates financial and reputational uncertainty: The complaint covers investors who purchased Wix securities from February 19, 2025, through May 12, 2026, and seeks damages under federal securities laws. Although the allegations have not been proven, the case could lead to legal expenses, potential settlement costs, management distraction, and continued investor uncertainty. The lead-plaintiff deadline was September 22, with one notice citing September 23 for filing. Rosen Law Wix.com investor-rights notice

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on WIX. Evercore set a $95.00 target price on shares of Wix.com in a research report on Tuesday, August 4th. Weiss Ratings upgraded Wix.com from a “sell (d)” rating to a “sell (d+)” rating in a research report on Friday, September 11th. Royal Bank Of Canada upped their price objective on Wix.com from $45.00 to $60.00 and gave the stock a “sector perform” rating in a report on Wednesday, August 5th. Scotiabank reiterated an “outperform” rating on shares of Wix.com in a research report on Tuesday, June 9th. Finally, JPMorgan Chase & Co. decreased their price objective on Wix.com from $86.00 to $62.00 and set an “underweight” rating on the stock in a report on Thursday, June 18th. Eleven analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, Wix.com has an average rating of “Hold” and an average price target of $91.29.

Wix.com Stock Down 4.1%

The firm’s fifty day moving average price is $71.35 and its 200-day moving average price is $67.46. The stock has a market cap of $4.48 billion, a P/E ratio of -21.69, a PEG ratio of 38.07 and a beta of 1.02.

Wix.com (NASDAQ:WIX) last released its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. The firm had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company’s revenue for the quarter was up 14.9% compared to the same quarter last year. During the same quarter in the previous year, the company earned $2.28 earnings per share. Sell-side analysts predict that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Insiders Place Their Bets

In other Wix.com news, Director Ron Gutler sold 5,718 shares of the stock in a transaction on Thursday, August 27th. The stock was sold at an average price of $85.42, for a total transaction of $488,431.56. Following the sale, the director directly owned 15,631 shares in the company, valued at approximately $1,335,200.02. This trade represents a 26.78% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Avishai Abrahami purchased 654 shares of the firm’s stock in a transaction dated Monday, August 31st. The stock was acquired at an average price of $59.89 per share, with a total value of $39,168.06. Following the purchase, the chief executive officer directly owned 486,225 shares of the company’s stock, valued at approximately $29,120,015.25. The trade was a 0.13% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Insiders purchased a total of 2,622 shares of company stock worth $157,032 in the last three months. Corporate insiders own 6.20% of the company’s stock.

Hedge Funds Weigh In On Wix.com

Several hedge funds and other institutional investors have recently bought and sold shares of WIX. Employees Retirement System of Texas grew its stake in shares of Wix.com by 129.9% during the 4th quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock valued at $46,000 after acquiring an additional 252 shares during the period. National Pension Service bought a new position in Wix.com in the 4th quarter worth approximately $58,000. Global Retirement Partners LLC grew its holdings in Wix.com by 77.5% during the 4th quarter. Global Retirement Partners LLC now owns 1,441 shares of the information services provider’s stock valued at $150,000 after buying an additional 629 shares in the last quarter. Lombard Odier Asset Management USA Corp bought a new stake in shares of Wix.com during the first quarter valued at approximately $210,000. Finally, Rockefeller Capital Management L.P. lifted its holdings in shares of Wix.com by 17.6% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,741 shares of the information services provider’s stock worth $285,000 after buying an additional 410 shares in the last quarter. Institutional investors own 81.52% of the company’s stock.

Wix.com Company Profile

Wix.com Ltd. is an Israeli software company that operates a cloud-based website development platform. Its services enable individuals, entrepreneurs, small businesses and organizations to create, manage and grow websites without requiring extensive coding expertise.

The company offers customizable website templates and visual design tools, along with domain registration, web hosting, content management, search engine optimization and online marketing capabilities. Wix also provides tools for e-commerce, online payments, bookings, events, restaurants and other business operations, as well as professional development products through Wix Studio and third-party applications available through its app marketplace.

Founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, Wix is headquartered in Tel Aviv, Israel, and serves customers internationally.