Hasbro (NASDAQ:HAS) vs. American Outdoor Brands (NASDAQ:AOUT) Head to Head Review

Hasbro (NASDAQ:HAS) and American Outdoor Brands (NASDAQ:AOUT) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, analyst recommendations, risk, dividends, profitability and institutional ownership.

Insider and Institutional Ownership

91.8% of Hasbro shares are held by institutional investors. Comparatively, 49.9% of American Outdoor Brands shares are held by institutional investors. 0.7% of Hasbro shares are held by company insiders. Comparatively, 15.6% of American Outdoor Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Earnings and Valuation

This table compares Hasbro and American Outdoor Brands”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.70 billion	2.63	-$322.40 million	$5.56	15.75
American Outdoor Brands	$190.54 million	1.09	-$9.21 million	($0.31)	-52.97

American Outdoor Brands has lower revenue, but higher earnings than Hasbro. American Outdoor Brands is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Hasbro has a beta of 0.47, indicating that its stock price is 53% less volatile than the S&P 500. Comparatively, American Outdoor Brands has a beta of 0.27, indicating that its stock price is 73% less volatile than the S&P 500.

Profitability

This table compares Hasbro and American Outdoor Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Hasbro	15.97%	141.11%	14.72%
American Outdoor Brands	-1.97%	2.88%	2.08%

Analyst Recommendations

This is a summary of current recommendations for Hasbro and American Outdoor Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0	4	12	0	2.75
American Outdoor Brands	1	1	2	0	2.25

Hasbro currently has a consensus price target of $109.43, indicating a potential upside of 24.96%. American Outdoor Brands has a consensus price target of $16.50, indicating a potential upside of 0.49%. Given Hasbro’s stronger consensus rating and higher possible upside, equities analysts plainly believe Hasbro is more favorable than American Outdoor Brands.

Summary

Hasbro beats American Outdoor Brands on 12 of the 14 factors compared between the two stocks.

About Hasbro

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

About American Outdoor Brands

American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.