HubSpot (NYSE:HUBS) Price Target Cut to $260.00 by Analysts at TD Cowen

HubSpot (NYSE:HUBS) had its price objective decreased by analysts at TD Cowen from $285.00 to $260.00 in a research note issued on Friday, Benzinga reports. The brokerage presently has a “hold” rating on the software maker’s stock. TD Cowen’s price target suggests a potential upside of 17.54% from the stock’s previous close.

A number of other research firms have also recently commented on HUBS. Piper Sandler cut shares of HubSpot from an “overweight” rating to a “neutral” rating and lowered their target price for the stock from $250.00 to $220.00 in a research note on Thursday, August 6th. Cantor Fitzgerald reiterated a “neutral” rating and set a $200.00 price target on shares of HubSpot in a research note on Friday. Wolfe Research lowered HubSpot from an “outperform” rating to a “peer perform” rating in a report on Thursday, August 6th. Needham & Company LLC reiterated a “buy” rating and issued a $300.00 price objective on shares of HubSpot in a research report on Friday. Finally, Morgan Stanley set a $287.00 price target on shares of HubSpot in a research note on Thursday, August 6th. Sixteen analysts have rated the stock with a Buy rating, fifteen have given a Hold rating and two have issued a Sell rating to the company. According to MarketBeat, HubSpot presently has a consensus rating of “Hold” and an average target price of $271.17.

HubSpot Stock Performance

HubSpot stock traded down $8.37 during mid-day trading on Friday, reaching $221.21. 519,186 shares of the company were exchanged, compared to its average volume of 1,762,972. The firm has a market cap of $11.03 billion, a P/E ratio of 77.92, a PEG ratio of 2.55 and a beta of 1.18. HubSpot has a 12-month low of $169.63 and a 12-month high of $525.51. The business has a fifty day moving average of $231.66 and a 200 day moving average of $224.00.

HubSpot (NYSE:HUBS) last announced its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping analysts’ consensus estimates of $3.02 by $0.24. The business had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The firm’s revenue was up 19.8% on a year-over-year basis. During the same period in the previous year, the company posted $2.19 earnings per share. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Sell-side analysts predict that HubSpot will post 4.56 EPS for the current year.

Insiders Place Their Bets

In other news, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $245.64, for a total transaction of $2,087,940.00. Following the transaction, the director owned 68,000 shares in the company, valued at $16,703,520. The trade was a 11.11% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Erika Fisher sold 702 shares of HubSpot stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total value of $165,124.44. Following the transaction, the insider owned 14,581 shares in the company, valued at approximately $3,429,742.82. This represents a 4.59% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 26,202 shares of company stock valued at $5,998,079 in the last three months. 3.70% of the stock is currently owned by insiders.

Hedge Funds Weigh In On HubSpot

A number of institutional investors have recently bought and sold shares of the company. Tidal Investments LLC raised its position in shares of HubSpot by 13.0% during the 2nd quarter. Tidal Investments LLC now owns 6,307 shares of the software maker’s stock valued at $1,151,000 after buying an additional 726 shares during the period. WINTON GROUP Ltd purchased a new position in HubSpot in the second quarter worth approximately $234,000. Engineers Gate Manager LP increased its stake in HubSpot by 58.8% during the second quarter. Engineers Gate Manager LP now owns 68,704 shares of the software maker’s stock worth $12,539,000 after acquiring an additional 25,441 shares during the last quarter. NewEdge Advisors LLC increased its stake in HubSpot by 5.1% during the second quarter. NewEdge Advisors LLC now owns 6,532 shares of the software maker’s stock worth $1,192,000 after acquiring an additional 317 shares during the last quarter. Finally, Allworth Financial LP raised its position in HubSpot by 21.6% in the second quarter. Allworth Financial LP now owns 1,594 shares of the software maker’s stock valued at $291,000 after purchasing an additional 283 shares during the period. 90.39% of the stock is owned by hedge funds and other institutional investors.

Key HubSpot News

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: UBS raised its price target to $290 from $250 and maintained a Buy rating. Royal Bank of Canada reaffirmed its Outperform rating with a $300 target, while Needham reiterated Buy with a $300 target. BTIG also maintained Buy with a $250 target. These targets imply substantial potential upside and reflect confidence in HubSpot’s growth prospects.
• Positive Sentiment: HubSpot deepened its partnership with OpenAI and introduced Breeze Assistant, a self-updating Smart CRM, AI agents and new marketing tools. The products could improve automation, customer retention, adoption and revenue per customer, particularly among small and midsize businesses. HubSpot and OpenAI Deepen CRM-ChatGPT Integration
• Positive Sentiment: The company also integrated CRM data with ChatGPT Ads, potentially giving customers better advertising targeting and creating additional opportunities to monetize HubSpot’s data and AI capabilities. HubSpot Integrates With ChatGPT Ads
• Neutral Sentiment: HubSpot’s investor day showcased its AI-focused product roadmap, but investors may wait for evidence of customer adoption, bookings, margin expansion and updated financial targets before assigning a higher valuation. HubSpot Analyst and Investor Day Transcript
• Negative Sentiment: Stifel reiterated a Hold rating, citing uncertainty around HubSpot’s top-line growth. Cantor Fitzgerald also maintained Neutral with a $200 target, below the current level, highlighting a more cautious outlook.
• Negative Sentiment: Director Brian Halligan sold 8,500 shares for approximately $2.1 million, reducing his direct ownership by 11.11%. While the sale may be personal or preplanned, repeated insider selling can weigh on investor sentiment.
• Negative Sentiment: Valuation remains a risk, with analysts questioning competition and whether AI investments will sustain growth and cash-flow momentum. HubSpot’s latest quarter exceeded earnings and revenue expectations, but investors appear focused on future growth rather than the past beat.

HubSpot Company Profile

HubSpot, Inc develops cloud-based customer relationship management (CRM) and marketing software for businesses. Its platform is designed to help organizations attract prospects, manage customer interactions, close sales and provide ongoing service through an integrated set of tools.

The company’s products include Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub. These offerings support marketing automation, sales engagement, customer support, content management, data integration, payments and other commercial activities.